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Reportlinker Adds Personalized Medicine 2010: Assessing the Opportunities and Challenges in Commercializing Companion Diagnostics and Targeted Therapies
Date:6/29/2010

ges that need to be overcome to maximize success.

Key features of Arrowhead's Personalized Medicine 2010 include:

* Case studies of leading pharmacogenomic products

* Analysis of the personalized medicine market, including seven major market sales forecasts to 2016

* Regulatory and legal issues surrounding personalized medicine

* Payer reimbursement challenges

* Marketing strategies to capitalize profits

* Survey results from key opinion leaders across the life sciences industry

Key questions answered by Arrowhead's Personalized Medicine 2010 include:

* What are the major challenges in this market and how can these be overcome?

* How will pharmacogenomics transform clinical trials?

* What are the leading pharmacogenomic products on the market?

* Who are the key players involved in the market and what strategies are they using to enhance product performance?

* What pharmaceutical/biotechnology and diagnostic companies are seeking alliances in 2010?

* How can company alliances maximize commercial success?

Table of Contents

Chapter 1 Executive Summary

Scope of Personalized Medicine: Market Trends and R&D Insights

Methodology of Personalized Medicine: Market Trends and R&D Insights

Key challenges in the commercialization of personalized Medicine

Overview of current therapeutic applications of personalized Medicine
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