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Reportlinker Adds Global Medical Devices Industry Outlook to 2010: Marketing And Sales Strategies And The Impact of Recession And Recovery
Date:10/6/2009

NEW YORK, Oct. 6 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue.

Reportlinker Adds Global Medical Devices Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

http://www.reportlinker.com/p0151448/Reportlinker-Adds-Global-Medical-Devices-Industry-Outlook-to-2010-Marketing-and-Sales-Strategies-and-the-Impact-of-Recession-and-Recovery.html

Summary

"Global Medical Devices Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery" is a new report published in association with ICD Research that analyzes how medical equipment manufacturer's media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading medical device companies. The report also identifies medical device manufacturers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

- The opinions and forward looking statements of over 150 medical device manufacturer respondents have been captured in our in-depth survey, of which 80% represent Directors, C-levels & Departmental Heads

- This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by medical device manufacturers and contractors worldwide

- The report examines current practices and provides future expectations over the next 12-24 months

- The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers

- Key topics covered include media spend activity, marketing and sales behaviors & strategies by medical devices manufacturers and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.

- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats

- The report provides qualitative analysis of key industry opportunities and threats and contains full survey results

- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

- 61% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 16% looking to decrease it

- 28% of medical device manufacturers are adapting product portfolios or positioning to meet clients cost pressures

- 66% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Reasons to buy

- Benchmark your sales and marketing plans with industry competitors to effectively determine strategy

- Identify the specific marketing approaches your competitors are using to win business during the recessionary climate

- Better promote your business by aligning your capabilities and business practices with your customer's changing needs during these times of market uncertainty

- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the medical device industry

- Effectively plan your business strategies

- Predict how the industry will grow, consolidate and where it will stagnate

- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Table of Contents

1 Table Of Contents 2

1.1 List Of Tables 4

1.2 List Of Figures 7

2 Introduction 9

2.1 What is This Report About? 9

2.2 Methodology 9

2.3 Profile Of Survey Respondents 10

3 Executive Summary 14

3.1 The Medical Devices Industry Is Generally Optimistic About the Recovery of the Global Economy 14

3.2 The Level of Optimism about Revenue Growth Is Higher Among Buyers than Suppliers 14

3.3 Medical Devices Manufacturing and Contracting Companies Will Be Increasing Marketing Spend Over the Next 12 Months 14

3.4 Industry Players Face a Number of Key Challenges Due to the Recession 15

3.5 Medical Devices Manufacturers and Contractors Are Adapting Their Marketing and Sales Strategies During Recession and Recovery to Face Immediate Business Concerns 16

4 Economic Outlook & Confidence 17

4.1 Global Economy Recovery Expectations 17

4.2 Revenue Growth Expectations 21

5 Medical Devices Industry Investment Outlook 26

5.1 Fastest & Slowest Growing Markets 26

5.2 M&A Activity Predictions 33

5.3 Supplier's Industry Outlook 35

6 Recession & Recovery: Threats & Opportunities For The Medical Devices Industry 37

6.1 Leading Business Concerns Due To Recession 37

6.2 Key Actions To Overcome Business Threats 41

6.3 Key Actions To Maintain & Win Buyer Business 44

6.4 Leading Recession & Recovery Related Business Opportunities 54

7 Marketing Spend Activity 57

7.1 Annual Marketing Budgets: Medical Devices Industry Players 57

7.2 Expected Change in Marketing Expenditure Levels: Medical Devices Industry Players 61

7.3 Change in Expenditure by Media Channel: Medical Devices Industry Players 65

7.4 Future Investment in Marketing & Sales Technology: Medical Devices Industry Players 69

8 Marketing & Sales Behavior & Strategies and the Impact of Recession & Recovery 75

8.1 Key Marketing Aims: Medical Devices Industry Players 75

8.2 Marketing & Sales Practices during Recession & Recovery: Medical Devices Industry Players 79

8.3 Expected Adaptations to Marketing Activities during Recession & Recovery: Medical Devices Industry Players 84

8.4 Critical Success Factors for Choosing a Marketing Agency: Medical Devices Industry Players 92

8.5 Marketing Attitudes & Approaches: Medical Devices Industry Players 97

9 Appendix 99

9.1 Full Survey Results-Closed Questions 99

9.2 Methodology 105

9.3 Contact Us 106

9.4 About Global Markets Direct 106

9.5 Disclaimer 106

List of Tables

1.1 List Of Tables

Table 1: Count of Global Medical Devices Industry Survey Respondents by Company Type (Number of Respondents), 2009 Industry Survey 10

Table 2: Buyer Respondents by Job Role (% Buyer Respondents), Global Medical Devices Industry, 2009 11

Table 3: Buyer Respondents by Organization's Global Turnover (% Buyer Respondents), Global Medical Devices Industry, 2009 11

Table 4: Buyer Respondents by Organization's Total Employee Size (% Buyer Respondents), Global Medical Devices Industry, 2009 12

Table 5: Supplier Respondents by Job Role (% Supplier Respondents), Global Medical Devices Industry, 2009 12

Table 6: Supplier Respondents by Organization's Global Turnover (% Supplier Respondents), Global Medical Devices Industry, 2009 13

Table 7: Supplier Respondents by Organization's Total Employee Size (% Supplier Respondents), Global Medical Devices Industry, 2009 13

Table 8: Global Medical Devices Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 19

Table 9: Global Medical Devices Industry Expectations of Global Economy Recovery Timings by Company Type: Medical Devices Manufacturers & Contractors, Medical Devices Industry Suppliers (% All Respondents), 2009 21

Table 10: Company Revenue Growth Optimism by Global Medical Devices Industry Company Type: Medical Devices Manufacturers & Contractors, Medical Devices Industry Suppliers (% All Respondents), 2009 23

Table 11: Company Revenue Growth Optimism in the Global Medical Devices Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 25

Table 12: Medical Devices Manufacturer & Contractor Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Medical Devices Manufacturer & Contractor Respondents), 2009 29

Table 13: Medical Devices Industry Supplier Industry: Market Predictions of The Fastest and Slowest Growing Regions (% Medical Devices Industry Supplier Respondents), 2009 32

Table 14: Key Growth Areas in the Global Medical Devices Industry (Analysis Of Supplier Respondents), 2009 Industry Survey 35

Table 15: Key Declining Areas in the Global Medical Devices Industry (Analysis Of Supplier Respondents), 2009 Industry Survey 36

Table 16: Medical Devices Manufacturer & Contractor Vs. Medical Devices Industry Supplier: Leading Business Concerns for the Period 2009-2010 Among Global Medical Devices Industry Buyers and Suppliers (% All Respondents), 2009 40

Table 17: Leading Business Concerns for the Period 2009-2010 Among Global Medical Devices Industry Buyers and Suppliers by Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 41

Table 18: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Medical Devices Industry (Analysis Of All Respondents), 2009 Industry Survey 42

Table 19: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Medical Devices Industry - Senior Level Responses Only, 2009 Industry Survey 43

Table 20: Most Important Actions Being Implemented by Medical Devices Manufacturers and Contractors to Overcome Leading Business Concerns in 2009-2010 (Analysis of Medical Devices Manufacturers and Contractors Respondents), 2009 Industry Survey 43

Table 21: Most Important Actions Being Implemented by Medical Devices Industry Suppliers to Overcome Leading Business Concerns in 2009-2010 (Analysis of Medical Devices Industry Supplier Respondents), 2009 Industry Survey 44

Table 22: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Medical Devices Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 47

Table 23: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Medical Devices Industry: Medical Devices Manufacturer & Contractor (% Buyer Respondents), 2009 49

Table 24: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Medical Devices Industry: Analysis of Buyer Respondents by Company Turnover (% Buyer Respondents), 2009 50

Table 25: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Medical Devices Industry: Analysis of All Buyer Respondents by Procurement Budget (% Buyer Respondents), 2009 51

Table 26: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Medical Devices Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 53

Table 27: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Medical Devices Industry: Analysis of All Buyer Respondents by Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2009 54

Table 28: Leading Business Opportunities During the Recession in the Global Medical Devices Industry (Analysis of All Respondents), 2009 Industry Survey 55

Table 29: Leading Business Opportunities During the Recession in the Global Medical Devices Industry - Senior Level Responses Only, 2009 Industry Survey 55

Table 30: Leading Business Opportunities for Medical Devices Manufacturers and Contractors During the Recession (Analysis of Buyer Respondents), 2009 Industry Survey 56

Table 31: Leading Business Opportunities for Medical Devices Industry Suppliers During the Recession (Analysis of Supplier Respondents), 2009 Industry Survey 56

Table 32: Annual Marketing Budget in US$ by Company Turnover (% Buyer Respondents), Global Medical Devices Industry, 2009 59

Table 33: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Medical Devices Industry, 2009 61

Table 34: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Medical Devices Industry, 2009 63

Table 35: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Medical Devices Industry, 2009 64

Table 36: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Medical Devices Manufacturer & Contractor (% Buyer Respondents), Global Medical Devices Industry, 2009 67

Table 37: Expected Marketing & Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Medical Devices Industry, 2009 72

Table 38: Expected Marketing & Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Medical Devices Industry, 2009 74

Table 39: Key Marketing Aims Over the Next Year: Medical Devices Manufacturer & Contractor (% Buyer Respondents), Global Medical Devices Industry, 2009 76

Table 40: Most-Rated New Media Channels for New Business Generation by Company Turnover (% Buyer Respondents), Global Medical Devices Industry, 2009 81

Table 41: Most-Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Medical Devices Industry, 2009 83

Table 42: Expected Adaptations to Marketing Activities during Recession & Recovery by Company Turnover (% Buyer Respondents), Global Medical Devices Industry, 2009 87

Table 43: Expected Adaptations to Marketing Activities during Recession & Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Medical Devices Industry, 2009 89

Table 44: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Medical Devices Industry, 2009 95

Table 45: Critical Success Factors for Choosing a Marketing Agency by Company Turnover (% Buyer Respondents), Global Medical Devices Industry, 2009 96

Table 46: Critical Success Factors for Choosing a Marketing Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Medical Devices Industry, 2009 97

Table 47: Marketing Attitudes & Approaches - Level of Agreement with the Following Statements: Medical Devices Manufacturer & Contractor (% Buyer Respondents), Global Medical Devices Industry, 2009 98

Table 48: Full Survey Results-Closed Questions 99

List of Figures

1.2 List Of Figures

Figure 1: Leading Business Concerns for the Period 2009-2010 Among Global Medical Devices Industry Buyers and Suppliers (% All Respondents), 2009 15

Figure 2: Global Medical Devices Industry Expectations of Global Economy Recovery Timings (% All Respondents), 2009 18

Figure 3: Global Medical Devices Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 19

Figure 4: Global Medical Devices Industry Expectations of Global Economy Recovery Timings by Company Type: Medical Devices Manufacturers & Contractors, Medical Devices Industry Suppliers (% All Respondents), 2009 20

Figure 5: Company Revenue Growth Optimism in the Global Medical Devices Industry (% All Respondents), 2009 22

Figure 6: Company Revenue Growth Optimism by Global Medical Devices Industry Company Type: Medical Devices Manufacturers & Contractors, Medical Devices Industry Suppliers (% All Respondents), 2009 23

Figure 7: Company Revenue Growth Optimism in the Global Medical Devices Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 24

Figure 8: Medical Devices Manufacturer & Contractor Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Medical Devices Manufacturer & Contractor Respondents), 2009 28

Figure 9: Medical Devices Industry Supplier Industry: Market Predictions of The Fastest and Slowest Growing Regions (% Medical Devices Industry Supplier Respondents), 2009 31

Figure 10: Merger & Acquisition Activity Expectations Over the Next 12 Months in the Global Medical Devices Manufacturer & Contractor Industry (% Medical Devices Manufacturer & Contractor Industry Respondents), 2009 33

Figure 11: Merger & Acquisition Activity Expectations Over the Next 12 Months in the Global Medical Devices Industry Supplier Industry (% Medical Devices Industry Supplier Industry Respondents), 2009 34

Figure 12: Leading Business Concerns for the Period 2009-2010 Among Global Medical Devices Industry Buyers and Suppliers (% All Respondents), 2009 38

Figure 13: Medical Devices Manufacturer & Contractor Vs. Medical Devices Industry Supplier: Leading Business Concerns for the Period 2009-2010 Among Global Medical Devices Industry Buyers and Suppliers (% All Respondents), 2009 39

Figure 14: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Medical Devices Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 46

Figure 15: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Medical Devices Industry: Medical Devices Manufacturer & Contractor (% Buyer Respondents), 2009 48

Figure 16: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Medical Devices Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 52

Figure 17: Annual Marketing Budget in US$: Medical Devices Manufacturer and Contractor (% Buyer Respondents), Global Medical Devices Industry, 2009 58

Figure 18: Annual Marketing Budget in US$ by Company Turnover (% Buyer Respondents), Global Medical Devices Industry, 2009 59

Figure 19: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Medical Devices Industry, 2009 60

Figure 20: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Medical Devices Manufacturer & Contractor (% Buyer Respondents), Global Medical Devices Industry, 2009 62

Figure 21: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Medical Devices Industry, 2009 63

Figure 22: Expected % Change In Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Medical Devices Industry, 2009 64

Figure 23: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Medical Devices Manufacturer & Contractor (% Buyer Respondents), Global Medical Devices Industry, 2009 66

Figure 24: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Medical Devices Industry, 2009 68

Figure 25: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Medical Devices Industry, 2009 69

Figure 26: Expected Marketing & Sales Technologies to Invest in Over the Next 12 Months: Medical Devices Manufacturer & Contractor (% Buyer Respondents), Global Medical Devices Industry, 2009 70

Figure 27: Expected Marketing & Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Medical Devices Industry, 2009 71

Figure 28: Expected Marketing & Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Medical Devices Industry, 2009 73

Figure 29: Key Marketing Aims Over the Next Year: Medical Devices Manufacturer & Contractor (% Buyer Respondents), Global Medical Devices Industry, 2009 76

Figure 30: Most Important Key Marketing Aims Over the Next Year by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Medical Devices Industry, 2009 77

Figure 31: Most Important Key Marketing Aims Over the Next Year by Company Turnover (% Buyer Respondents), Global Medical Devices Industry, 2009 78

Figure 32: Most Important Key Marketing Aims Over the Next Year by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Medical Devices Industry, 2009 79

Figure 33: Most-Rated New Media Channels for New Business Generation: Medical Devices Manufacturer & Contractor (% Buyer Respondents), Global Medical Devices Industry, 2009 80

Figure 34: Most-Rated New Media Channels for New Business Generation by Company Turnover (% Buyer Respondents), Global Medical Devices Industry, 2009 81

Figure 35: Most-Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Medical Devices Industry, 2009 82

Figure 36: Importance of ROI Metric Types for Measuring Media Campaigns: Medical Devices Manufacturer & Contractor (% Buyer Respondents), Global Medical Devices Industry, 2009 84

Figure 37: Expected Adaptations to Marketing Activities during Recession & Recovery: Medical Devices Manufacturer & Contractor (% Buyer Respondents), Global Medical Devices Industry, 2009 85

Figure 38: Expected Adaptations to Marketing Activities during Recession & Recovery by Company Turnover (% Buyer Respondents), Global Medical Devices Industry, 2009 86

Figure 39: Expected Adaptations to Marketing Activities during Recession & Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Medical Devices Industry, 2009 88

Figure 40: Expected Change in Face-to-Face Meetings Over the Next 12 Months: Medical Devices Manufacturer & Contractor (% Buyer Respondents), Global Medical Devices Industry, 2009 90

Figure 41: Expected Change in Face-to-Face Meetings Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Medical Devices Industry, 2009 91

Figure 42: Expected Change in Face-to-Face Meetings Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Medical Devices Industry, 2009 92

Figure 43: Critical Success Factors for Choosing a Marketing Agency: Medical Devices Manufacturer & Contractor (% Buyer Respondents), Global Medical Devices Industry, 2009 93

Figure 44: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Medical Devices Industry, 2009 94

To order this report:

Reportlinker Adds Global Medical Devices Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

http://www.reportlinker.com/p0151448/Reportlinker-Adds-Global-Medical-Devices-Industry-Outlook-to-2010-Marketing-and-Sales-Strategies-and-the-Impact-of-Recession-and-Recovery.html

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