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Reportlinker Adds Global Drug Manufacturing Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery
Date:10/13/2009

ry, 2009 68

Table 37: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Drug Manufacturing Industry, 2009 70

Table 38: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Drug Manufacturing Industry, 2009 71

Table 39: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Drug Manufacturing Industry Supplier (% Supplier Respondents), Global Drug Manufacturing Industry, 2009 74

Table 40: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Drug Manufacturing Industry, 2009 79

Table 41: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Drug Manufacturing Industry, 2009 81

Table 42: Annual Marketing Budget in US$ by Company Turnover (% Buyer Respondents), Global Drug Manufacturing Industry, 2009 84

Table 43: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Drug Manufacturing Industry, 2009 85

Table 44: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Drug Manufacturing Industry, 2009 88

Table 45: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Drug Manufacturing Industry, 2009 89

Table 46: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Drug Manufacturer / Contract Research Organization / Contract Manufacturing Organization (% Buyer Respond
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