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Reportlinker Adds Global Anti-counterfeit Markets in Food & Pharmaceutical Applications by Geography, Technology Trends and Forecasts (2010-2015)
Date:2/9/2011

NEW YORK, Feb. 9, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Anti-counterfeit markets in Food & Pharmaceutical applications by geography, technology trends and forecasts (2010-2015)

http://www.reportlinker.com/p0377184/Global-Anti-counterfeit-markets-in-Food--Pharmaceutical-applications-by-geography-technology-trends-and-forecasts-2010-2015.html

Report Description

Counterfeiting was earlier a problem specific to developing countries of Africa and Asia. However, with the recent increase in parallel trading and internet pharmacies, the industry has also expanded in developed nations such as the U.S. and Europe. Counterfeit medicines in particular are on the increase. The most commonly counterfeited drugs in developed countries are the so-called 'lifestyle drugs' and other common pharmaceuticals that have a high demand, such as aspirin, antacid, and analgesics.

The global counterfeit industry generates an estimated $670 billion annually. To prevent this huge loss to the pharmaceutical industry, manufacturers have started utilizing advanced packaging technologies such as security inks, holograms, taggants, and radio frequency identification tagging (RFID). Major retailers such as Wal-Mart in the U.S. and Tesco in the U.K. have made it compulsory for their suppliers to incorporate RFID tags on medicines. Currently, RFID and 2D-barcodes are the most prominent packaging technologies available to prevent counterfeiting. Taggants are a
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