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Reportlinker Adds Germany Pharmaceutical Market Overview - New pricing rules set to negatively impact drug sales both domestically and internationally
Date:1/11/2011

raphic crisis prompting the need for social security reforms despite the country's swift recovery from the economic downturn. Cuts are impacting the healthcare sector with pharmaceuticals also feeling the sting. New drug price negotiation requirements will give more leverage to health insurance funds. With an expected downward pressure on price, the impact will be felt domestically as well as internationally. Generics uptake is already high and the latest cost-containment measures including tendering contracts for generics have led to downward pricing spirals, negatively impacting the domestic generics industry. Biosimilars are also gaining ground and are becoming a real threat for biologics producers.

Your key questions answered* Evaluate the evolving regulatory landscape and the impact of pricing and reimbursement controls on market access in Germany* Quantify the size and growth of the prescription pharmaceutical market in Germany, analyzing key therapy areas, brands and companies* Assess drivers and resistors of generic and biosimilars uptake in Germany

To order this report:: Germany Pharmaceutical Market Overview – New pricing rules set to negatively impact drug sales both domestically and internationally

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