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Reportlinker Adds Effective Social Media Marketing Strategies for Pharmaceutical Market
Date:8/16/2010

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8.6 SUPPORT TO SALES FORCE

8.7 ENHANCE BUSINESS OPERATIONAL EFFICIENCIES

9 CASE STUDIES OF TOP 20 PHARMACEUTICAL COMPANIES

9.1 INTRODUCTION

9.1.1 ABBOTT LABS

9.1.2 AMGEN

9.1.3 ASTELLAS PHARMACEUTICALS

9.1.4 ASTRA-ZENECA

9.1.5 BAYER PHARMACEUTICALS

9.1.6 BAXTER

9.1.7 BOEHRINGER INGELHEIM

9.1.8 BRISTOL MYERS SQUIBB

9.1.9 DAIICHI SANKYO

9.1.10 ELI LILLY

9.1.11 GLAXOSMITHKLINE

9.1.12 JOHNSON & JOHNSON

9.1.13 MERCK

9.1.14 NOVARTIS

9.1.15 NOVO NORDISK

9.1.16 PFIZER

9.1.17 ROCHE

9.1.18 SANOFI-AVENTIS

9.1.19 TEVA PHARMACEUTICALS

9.1.20 UCB

LIST OF TABLESTABLE 1 SOCIAL MEDIA PRESENCE OF TOP 20 PHARMACEUTICAL COMPANIES

TABLE 2 SOCIAL MEDIA PRESENCE OF TOP 5 PHARMACEUTICAL COMPANIES

TABLE 3 TRAFFIC ON POPULAR SOCIAL PLATFORMS FOR TOP 5 COMPANIES

TABLE 4 DISEASE AREA FOCUS OF TOP 5 PHARMACEUTICAL PLAYERS ON SOCIAL MEDIA

TABLE 5 DISEASE FOCUS AND OBJECTIVES OF TOP 20 PHARMACEUTICAL COMPANIES ON SOCIAL MEDIA

TABLE 6 ABBOTT SOCIAL MEDIA PRESENCE

TABLE 7 AMGEN SOCIAL MEDIA PRESENCE

TABLE 8 ASTELLAS SOCIAL MEDIA PRESENCE

TABLE 9 ASTRA-ZENECA SOCIAL MEDIA PRESENCE

TABLE 10 BAYER SOCIAL MEDIA PRESENCE

TABLE 11 BAXTER SOCIAL MEDIA PRESENCE

TABLE 12 BOEHRINGER INGELHEIM SOCIAL MEDIA PRESENCE

TABLE 13 BMS SOCIAL MEDIA PRESENCE

TABLE 14 DAIICHI SANKYO SOCIAL MEDIA PRESENCE

TABLE 15 ELI LILLY SOCIAL MEDIA PRESENCE

TABLE 16 GSK SOCIAL MEDIA PRESENCE

TABLE 17 J&J SOCIAL MEDIA PRESENCE

TABLE 18 MERCK SOCIAL MEDIA PRESENCE

TABLE 19 NOVARTIS SOCIAL MEDIA PRESENCE

TABLE 20 NOVO NORDISK SOCIAL MEDIA PRESENCE

TABLE 21 PFIZER SOCIAL MEDIA PRESENCE

TABLE 22 ROCHE SOCIAL MEDIA PRESENCE

TABLE 23 SANOFI AVENTIS SOCIAL MEDIA P
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