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Reportlinker Adds Effective Social Media Marketing Strategies for Pharmaceutical Market
Date:8/16/2010

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4.5.1 CREATE/SPONSOR COLLABORATIVE TOOLS

4.5.2 INCREASE TRANSPARENCY & RESPOND TO CRITICISM

4.6 INTEGRATE CONSUMER IN THE BUSINESS

4.6.1 INVOLVEMENT IN PRODUCT TESTING

4.6.2 RESPOND TO CONSUMER NEEDS/ISSUES

4.7 POLICES ON COMMUNICATING VIA SOCIAL PLATFORMS

4.7.1 DETERMINE THE RIGHT SPEAKERS

4.7.2 POST RELEVANT CONTENT

4.7.3 BALANCING ENGAGEMENT WITH PROMOTION

5 BENEFIT & RISK ANALYSIS OF SOCIAL MEDIA IN HEALTHCARE

5.1 BENEFIT ANALYSIS

5.1.1 MARKETING AND SALES

5.1.1.1 Business exposure and generation

5.1.2 CONSUMER RELATIONSHIP MANAGEMENT

5.1.2.1 Public relations

5.1.2.2 Consumer feedback and satisfaction

5.1.3 TREATMENT AND RX DECISIONS

5.1.4 OTHER BENEFITS

5.1.4.1 Recruitment for clinical trials

5.1.4.2 Enhancing health awareness

5.1.4.3 Criticism/crisis management

5.2 RISK ANALYSIS

5.2.1 INTELLECTUAL PROPERTY CONCERNS

5.2.2 PRIVACY AND SECURITY ISSUES

5.2.3 ACCOUNTABILITY/CONTENT VALIDATION

5.2.4 REGULATORY RISK MANAGEMENT

6 IMPACT OF SOCIAL MEDIA ON HEALTHCARE STAKEHOLDERS

6.1 INTRODUCTION

6.2 PHARMACEUTICAL/LIFESCIENCE COMPANIES

6.3 HOSPITALS

6.4 HEALTH-RELATED GOVERNMENT BODIES

6.5 HEALTHCARE PROFESSIONALS

6.6 PATIENTS/CONSUMERS

6.7 HEALTH INSURANCE PROVIDERS

7 GEOGRAPHIC ANALYSIS OF USE OF SOCIAL MEDIA

7.1 INTRODUCTION

7.1.1 TOTAL NUMBER OF INTERNET USERS AND INFRASTRUCTURE

7.1.2 SOCIAL MEDIA TRAFFIC

7.1.3 REGULATORY ENVIRONMENT FOR SOCIAL MEDIA USAGE

8 FUTURE IMPACT OF SOCIAL MEDIA

8.1 INTRODUCTION

8.2 INCREASE IN SOCIAL ENGAGEMENT OF PHARMACEUTICAL COMPANIES

8.3 CONSUMER ENGAGEMENT IN BUSINESS DEVELOPMENT

8.4 REINVENTION OF MARKETING AND SALES STRATEGIES

8.5 INNOVATION IN PRODUCTS AND SERVICES '/>"/>

SOURCE Reportlinker
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