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Reportlinker Adds Effective Social Media Marketing Strategies for Pharmaceutical Market
Date:8/16/2010

Y SOCIAL MEDIA TOOLS

EFFECTIVE SOCIAL MEDIA STRATEGIES

BENEFIT & RISK ANALYSIS OF SOCIAL MEDIA IN HEALTHCARE

IMPACT OF SOCIAL MEDIA ON HEALTHCARE STAKEHOLDERS

GEOGRAPHIC ANALYSIS OF USE OF SOCIAL MEDIA

FUTURE IMPACT OF SOCIAL MEDIA

CASE STUDIES OF TOP 20 PHARMACEUTICAL COMPANIES

1 INTRODUCTION

1.1 KEY TAKE-AWAYS

1.2 REPORT DESCRIPTION

1.3 SCOPE AND FORMAT

1.4 STAKEHOLDERS

1.5 RESEARCH METHODOLOGY

2 SOCIAL MEDIA OVERVIEW

2.1 INTRODUCTION

2.2 DRIVERS AND RESTRAINTS OF SOCIAL MEDIA USE IN PHARMACEUTICAL INDUSTRY

2.3 CONVENTIONAL MEDIA VS. ONLINE SOCIAL MEDIA

2.4 ROLE OF INTERNET IN HEALTHCARE

2.4.1 WEB 1.0 TO WEB 2.0

2.4.2 WEB 2.0 & HEALTH 2.0

2.5 SOCIAL MEDIA EVOLUTION IN HEALTHCARE

2.5.1 SOCIAL MEDIA: A STRATEGIC SHIFT IN COMMUNICATION CHOICES

2.6 USE OF SOCIAL MEDIA BY TOP PHARMACEUTICAL PLAYERS

2.7 SOCIAL MEDIA STRATEGIES USED BY TOP PHARMACEUTICAL PLAYERS

3 KEY SOCIAL MEDIA TOOLS

3.1 INTRODUCTION

3.2 TYPES OF SOCIAL MEDIA TOOLS

3.2.1 TWITTER

3.2.2 FACEBOOK

3.2.3 YOUTUBE

3.2.4 BLOGS

3.2.5 CONDITION-SPECIFIC COMMUNITIES

3.2.6 OTHER SOCIAL MEDIA TOOLS

3.3 COMPARATIVE ANALYSIS

4 EFFECTIVE SOCIAL MEDIA STRATEGIES

4.1 INTRODUCTION

4.2 DETERMINE THE RIGHT SOCIAL MEDIA MIX

4.2.1 DEFINE GOALS & TARGET AUDIENCE

4.2.2 EFFECTIVE LISTENING & MONITORING

4.2.3 USE MULTIPLE TOOLS

4.3 ENLARGE USER-BASE/ONLINE AUDIENCE

4.3.1 GENERATE TRAFFIC ON SOCIAL MEDIA

4.3.2 TRIGGER CONVERSATIONS TO EXPLORE BUSINESS OPPORTUNITIES

4.4 DEVELOP BRAND PERCEPTION

4.4.1 INTEGRATE OFFLINE & ONLINE CAMPAIGNS

4.4.2 BUILD CONSUMER ENGAGEMENT & TRUST

4.4.3 ONLINE VIDEO DISTRIBUTION

4.5 BUILDING CONSUMER COMMUNITIE
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SOURCE Reportlinker
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