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Reportlinker Adds E7: The Outlook for Pharmaceuticals to 2012
Date:12/29/2010

NEW YORK, Dec. 29, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

E7: The Outlook for Pharmaceuticals to 2012

http://www.reportlinker.com/p0192576/E7-The-Outlook-for-Pharmaceuticals-to-2012.html

E7: The Outlook for Pharmaceuticals to 2012 is a new collection of management reports from Espicom Business Intelligence. Each report provides an individual and highly-detailed analysis of each market, looking at the key regulatory, political, economic and corporate developments in the wider context of market structure, service and access. The reports are available individually or as a discounted collection.

The E7 economies represent increasing opportunities for pharmaceutical companies constrained by maturing markets in the west.

Less reliance on mature markets

A report from PricewaterhouseCoopers (Pharma 2020: The vision: Which path will you take?) highlighted the dangers for the pharmaceutical industry of relying on existing mature markets such as the USA in the period to 2020. Pressures on pricing and greater payor influence will reduce the relative profitability of the USA, meaning that the industry will do well to look elsewhere for growth.

Huge potential in E7 markets

The emerging 'E7' countries represent the best prospect for growth. The potential of these countries is huge: they have a combined population of over three billion people, and their economies are recovering from the economic downturn. One consequence of this increasing wealth is a growing financial capacity to treat previously unmet health needs. Another is increasing incidence of 'affluence' diseases such as diabetes,
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