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Reportlinker Adds Driving Successful Pharma Brands: Case Studies of Real Product Launches

Date:10/29/2009

Large Company Brand 4 Phase 3a Spending Percentage Breakdown

Figure 4.5: Large Company Brand 4 Phase 3b Spending

Phase 3b Resources

Figure 4.6: Large Company Brand 4 Phase 3b Spending Percentage Breakdown

Figure 4.7: Large Company Brand 4 Launch Spending

Launch Resources

Figure 4.8: Large Company Brand 4 Launch Spending Percentage Breakdown

Figure 4.9: Large Company Brand 4 Detail Aids Spending

Figure 4.10: Large Company Brand 4 Journal Ads

Figure 4.11: Large Company Brand 4 Patient Education Spending

Figure 4.12: Large Company Brand 4 DTC Spending

Figure 4.13: Large Company Brand 4 Speakers Spending

Figure 4.14: Large Company Brand 4 Thought Leader Development Spending

Figure 4.15: Large Company Brand 4 Thought Leader Programs Spending

Figure 4.16: Large Company Brand 4 Medical Education Spending

Figure 4.17: Large Company Brand 4 Medical Information Spending

Figure 4.18: Large Company Brand 4 Market Research Spending

Figure 4.19: Large Company Brand 4 Competitive Intelligence Spending

Figure 4.20: Large Company Brand 4 Pricing Spending

Figure 4.21: Large Company Brand 4 Pharmacoeconomics Spending

Figure 4.22: Large Company Brand 4 Reimbursement Spending

Large Company Brand 5

Figure 5.1: Large Company Brand 5 Dashboard

Figure 5.2: Large Company Brand 5 Total Commercialization Spend by Phase

Figure 5.3: Large Company Brand 5 Launch Year Spending

Launch Year Resources

Figure 5.4: Large Company Brand 5 Launch Year Spending Percentage Breakdown

Figure 5.5: Large Company Brand 5 Detail Aids Spending

Figure 5.6: Large Company Brand 5 Samples Spending

Figure 5.7: Large Company Brand 5 Journal Ads

Figure 5.8: Large Company
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