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Reportlinker Adds Driving Successful Pharma Brands: Case Studies of Real Product Launches
Date:10/29/2009

s Spending

Figure 2.21: Large Company Brand 2 Reimbursement Spending

Large Company Brand 3

Figure 3.1: Large Company Brand 3 Dashboard

Figure 3.2: Large Company Brand 3 Total Commercialization Spend by Phase

Phase 3a Resources

Figure 3.3: Large Company Brand 3 Phase 3b Spending

Phase 3b Resources

Figure 3.4: Large Company Brand 3 Phase 3b Spending Percentage Breakdown

Figure 3.5: Large Company Brand 3 Launch Year Spending

Launch Resources

Figure 3.6: Large Company Brand 3 Launch Year Spending Percentage Breakdown

Figure 3.7: Large Company Brand 3 Detail Aids Spending

Figure 3.8: Large Company Brand 3 Samples Spending

Figure 3.9: Large Company Brand 3 Journal Ads

Figure 3.10: Large Company Brand 3 Patient Education Spending

Figure 3.11: Large Company Brand 3 DTC Spending

Figure 3.12: Large Company Brand 3 Speakers Spending

Figure 3.13: Large Company Brand 3 Thought Leader Development Spending

Figure 3.14: Large Company Brand 3 Thought Leader Programs Spending

Figure 3.15: Large Company Brand 3 Medical Education Spending

Figure 3.16: Large Company Brand 3 Medical Information Spending

Figure 3.17: Large Company Brand 3 Market Research Spending

Figure 3.18: Large Company Brand 3 Competitive Intelligence Spending

Figure 3.19: Large Company Brand 3 Pricing Spending

Figure 3.20: Large Company Brand 3 Pharmacoeconomics Spending

Figure 3.21: Large Company Brand 3 Reimbursement Spending

Large Company Brand 4

Figure 4.1: Large Company Brand 4 Dashboard

Figure 4.2: Large Company Brand 4 Total Commercialization Spend by Phase

Figure 4.3: Large Company Brand 4 Phase 3a Spending

Phase 3a Resources

Figure 4.4:
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