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Reportlinker Adds Driving Successful Pharma Brands: Case Studies of Real Product Launches
Date:10/29/2009

ion Spending

Medical Affairs

Decision Support

Market Access

Executive Summary

Figure E.1: Large Company Brands: Cumulative Spending and Peak Sales

Figure E.2: Small Company Brands: Cumulative Spending and Peak Sales

Figure E.3: Large Company Brands: Percentage of Total Commercialization Spending by Category

Figure E.4: Small Company Brands: Percentage of Total Commercialization Spending by Category

Figure E.5: Large Company Brands: Major Categories as a Percentage of Total Spending

Figure E.6: Small Company Brands: Major Categories as a Percentage of Total Spending

Figure E.7: Large Company Brands: Phase-by-Phase Percentage of Commercialization Spending by Category

Figure E.8: Small Company Brands: Phase-by-Phase Percentage of Commercialization Spending by Category

Large Company Brand 1

Figure 1.1: Large Company Brand 1 Dashboard

Figure 1.2: Large Company Brand 1 Total Commercialization Spend by Phase

Phase 3a Resources

Figure 1.3: Large Company Brand 1 Phase 3a Spending

Figure 1.4: Large Company Brand 1 Phase 3a Spending Percentage Breakdown

Phase 3b Resources

Figure 1.5: Large Company Brand 1 Phase 3b Spending

Figure 1.6: Large Company Brand 1 Phase 3b Spending Percentage Breakdown

Figure 1.7: Large Company Brand 1 Launch Year Spending Launch Resources

Figure 1.8: Large Company Brand 1 Launch Spending Percentage Breakdown

Figure 1.9: Large Company Brand 1 Detail Aids Spending

Figure 1.10: Large Company Brand 1 Samples Spending

Figure 1.11: Large Company Brand 1 Journal Ads

Figure 1.12: Large Company Brand 1 Patient Education Spending

Figure 1.13: Large Company Brand 1 Speakers Spending

Figure 1.14: Large Company Brand 1 Thought Leade
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