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Reportlinker Adds Driving Successful Pharma Brands: Case Studies of Real Product Launches
Date:10/29/2009

Brand 2: Phase 3b Spending

Phase 3b Resources

Figure 9.10: Small Company Brand 2: Phase 3b Spending Percentage Breakdown

Figure 9.11: Small Company Brand 2: Launch Year Spending

Launch Resources

Figure 9.12: Small Company Brand 2: Launch Year Spending Percentage Breakdown

Figure 9.13: Small Company Brand 2: Detail Aids Spending

Advertising and Promotion Spending

Figure 9.14: Small Company Brand 2: Sample Spending

Figure 9.15: Small Company Brand 2: Journal Ads Spending

Figure 9.16: Small Company Brand 2: Patient Education Spending

Figure 9.17: Small Company Brand 2: DTC Spending

Figure 9.18: Small Company Brand 2: Speakers Spending

Figure 9.19: Small Company Brand 2: Thought Leader Development Spending

Medical Affairs Spending

Figure 9.20: Small Company Brand 2: Thought Leader Programs Spending

Figure 9.21: Small Company Brand 2: Medical Education Spending

Figure 9.22: Small Company Brand 2: Medical Information

Figure 9.23: Small Company Brand 2: Market Research Spending

Decision Support Spending

Figure 9.24: Small Company Brand 2: Competitive Intelligence Spending

Figure 9.25: Small Company Brand 2: Pricing Spending

Market Access Spending

Figure 9.26: Small Company Brand 2: Pharmacoeconomics Spending

Figure 9.27: Small Company Brand 2: Reimbursement Spending

Small Company Brand 3 (EU Market)

Figure 10.1: Small Company Brand 3: Brand Dashboard

Figure 10.2: Small Company Brand 3: Length of Development Phases (in Months)

Figure 10.3: Small Company Brand 3: Phase-by-Phase Spending

Figure 10.4: Small Company Brand 3: Phase Spending as a Percentage of

Total Commercialization

Figure 10.5: Small Company Brand 3: Pha
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