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Reportlinker Adds Driving Successful Pharma Brands: Case Studies of Real Product Launches
Date:10/29/2009

NEW YORK, Oct. 29 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue.

Driving Successful Pharma Brands: Case Studies of Real Product Launches

http://www.reportlinker.com/p0154039/Driving-Successful-Pharma-Brands--Case-Studies-of-Real-Product-Launches.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=prnewswire

Make all the right spending choices at the right time -- and maximize product sales performance. Driving Successful Pharma Brands: Case Studies of Real Product Launches delivers original analysis and real, phase-by-phase marketing budgets for 13 US brands of all sizes, representing various therapeutic areas, drug classes and sales potentials. Each easy-to-access brand profile details critical components of a brand's commercialization efforts, including sampling, journal ads, DTC advertising, thought leader development, medical education, market research, competitive intelligence, reimbursement and more.

STRATEGY Take the guesswork out of your spending decisions. If you need evidence to get more funding, justify shifting existing funding to more important activities or simply wish to benchmark your spending levels to some of pharma's leading companies, this report contains the data and analysis you need.

SUPPORT Back your position with the power of industry intelligence. Our report gives you suppor
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