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Reportlinker Adds Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market Outlook, Regulatory Landscape and Case Studies
Date:12/1/2009

p>Figure 26: William Burns, from Roche, on Reputation Damage to Pharma Companies due to DTC Advertising 41

Figure 27: Changing Role of Television 43

Figure 28: Difference Between the US DTC Strategy and Europe DTC Strategy 47

Figure 29: Viagra Worldwide Sales, $m, 1998-2008 49

Figure 30: Detrusitol/Detrol Worldwide Sales, $m, 2003-2008 50

Figure 31: Xenical Worldwide Sales, $m, 1999-2008 51

Figure 32: Sheila McKechnie on BMJ's Decision to Allow Branded Advertising on its Website, 1999 53

Figure 33: Nathalie Thijssens, Digital Marketing Manager, Janssen, on the objective of Psychiatry24X7 54

Figure 34: Gunter Verheugen, VP - European Commission, on Providing Bigger Role to Pharmaceutical Industry in Information Provision to Consumers 56

Figure 35: Royal Pharmaceutical Society of Great Britain on EU Proposal to Allow Restricted Branded DTC Advertising 56

Figure 36: Direct-to-Customer Advertising v/s Direct-to-Patient Advertising 60

Figure 37: Framework to Measure the Effectiveness of a DTC Campaign 62

Figure 38: Future Trends - DTC Advertising 65

Figure 39: Integrated DTC Advertising Strategies - A New Paradigm for Pharmaceutical Industry in the Future 67

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Pharmaceutical Industry: Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market Outlook, Regulatory Landscape and Case Studies

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