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Reportlinker Adds Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market Outlook, Regulatory Landscape and Case Studies
Date:12/1/2009

mpanies. The study provides a detailed explanation of some of the major reasons behind recent developments in the pharmaceutical DTC advertising landscape. At the end, the report touches upon some of the major trends that are likely to shape the future landscape for the DTC advertising market in the US and Europe.

This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GBI Research's team of industry experts.

Scope

The scope of this report includes:

  • Identification and analysis of major issues that are affecting the DTC advertising marketplace in the US and Europe
  • Case studies of DTC advertising strategies of Pfizer, AstraZeneca, Merck and Sanofi-Aventis and so on
  • Estimation and analysis of potential impact of the issues on the key stakeholders affected by the DTC advertisement market developments
  • Analysis of key government regulations in the US and Europe affecting the DTC advertising market
  • Future trends that will shape the DTC advertising market in the US and Europe

Reasons to buy

The report will enhance your decision making and will enable you to:

  • Develop effective business strategies to tackle the impact of major issues to the key stakeholders in the DTC advertising market
  • Understand the DTC advertising strategies that succeeded and failed for the major drugs of key pharmaceutical players
  • Ensure success through more effective marketing strategies for the drugs that are to be launched or already in the market
  • Identify and exploit the factors that could help to maximize returns on drugs through better advertising
  • Optimize your advertising impact through identification of the most suitable medium for your drug
  • Develop understanding of the regulatory attitude and hurdles for DTC advertising in the geographi
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