Navigation Links
Reportlinker Adds Direct to Consumer (DTC) Advertising in Pharmaceuticals - Current and Future Market Outlook, Regulatory Landscape and Case Studies
Date:12/1/2009

mpanies. The study provides a detailed explanation of some of the major reasons behind recent developments in the pharmaceutical DTC advertising landscape. At the end, the report touches upon some of the major trends that are likely to shape the future landscape for the DTC advertising market in the US and Europe.

This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GBI Research's team of industry experts.

Scope

The scope of this report includes:

  • Identification and analysis of major issues that are affecting the DTC advertising marketplace in the US and Europe
  • Case studies of DTC advertising strategies of Pfizer, AstraZeneca, Merck and Sanofi-Aventis and so on
  • Estimation and analysis of potential impact of the issues on the key stakeholders affected by the DTC advertisement market developments
  • Analysis of key government regulations in the US and Europe affecting the DTC advertising market
  • Future trends that will shape the DTC advertising market in the US and Europe

Reasons to buy

The report will enhance your decision making and will enable you to:

  • Develop effective business strategies to tackle the impact of major issues to the key stakeholders in the DTC advertising market
  • Understand the DTC advertising strategies that succeeded and failed for the major drugs of key pharmaceutical players
  • Ensure success through more effective marketing strategies for the drugs that are to be launched or already in the market
  • Identify and exploit the factors that could help to maximize returns on drugs through better advertising
  • Optimize your advertising impact through identification of the most suitable medium for your drug
  • Develop understanding of the regulatory attitude and hurdles for DTC advertising in the geographi
    '/>"/>

SOURCE Reportlinker
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2 3 4 5 6 7 8

Related medicine technology :

1. Reportlinker Adds The Future of Oncology Therapeutics - Market Forecasts to 2015, Competitive Benchmarking, Product Pipeline and Deals Analysis
2. Reportlinker Adds Contract Research Outsourcing (CRO) - A Global Update of Market Trends & Opportunities
3. Reportlinker Adds Operating Tables - A World Market Review
4. Reportlinker Adds Cardiac Defibrillators - A Worldwide Market Intelligence Report
5. Reportlinker Adds Europe Ophthalmic Devices Investment Opportunities, Analysis and Forecasts to 2015
6. Reportlinker Adds Outsourcing Opportunities in the Medical Device (2009 - 2014)
7. Reportlinker Adds Surgical Incision Closures - Global Trends
8. Reportlinker Adds Decubitus Ulcer Treatment Products - A Worldwide Market Review
9. Reportlinker Adds Diabetes Diagnostics - A Global Market Perspective
10. Reportlinker Adds Inflammatory Disorders: Therapies That Suppress or Balance the Immune Response
11. Reportlinker Adds United States Dental Devices Market Analysis and Forecasts to 2015
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/4/2015)... N.J. and LOS ANGELES ... Diagnostics (NYSE: DGX ), the world,s leading ... it has completed the previously announced acquisition of ... As a result of the transaction, ... extensive range of innovative services and network of ...
(Date:8/4/2015)... 2015  Sutro Biopharma today announced that it ... vice president of alliance and project management. Dr. ... management of Sutro,s collaborative partnerships and the development ... bispecific antibodies and antibody-based therapeutics targeting immuno-oncology pathways. ... years of experience in the biopharmaceutical sector with ...
(Date:8/4/2015)... 4, 2015  Delcath Systems, Inc. (NASDAQ: DCTH ... on oncology with an emphasis on the treatment of ... summarizing data from studies in Europe ... Hepatic CHEMOSAT ® Delivery System (CHEMOSAT) will be presented ... congress, which will be held in Marseille, ...
Breaking Medicine Technology:Quest Diagnostics Completes Acquisition of MemorialCare Health System's Laboratory Outreach Service Business in Southern California 2Sutro Biopharma Appoints Nicki Vasquez, Ph.D. as VP of Alliance and Project Management 2Delcath Announces Acceptance of Abstracts for Presentation at the European Association of Dermato Oncology Annual Congress 2Delcath Announces Acceptance of Abstracts for Presentation at the European Association of Dermato Oncology Annual Congress 3Delcath Announces Acceptance of Abstracts for Presentation at the European Association of Dermato Oncology Annual Congress 4
... Inc., a neurology-focused specialty pharmaceutical company, announced today that ... of CAMBIA™ (diclofenac potassium for oral solution) will be ... Neurology Conference (CONy) in Barcelona, Spain. The ... entitled, "Rapid and Sustained Improvement in Migraine Symptoms with ...
... joint guideline by the American Society of Hematology (ASH) ... physicians about the appropriate use of erythropoiesis-stimulating agents (ESAs), ... to produce more red blood cells, to treat cancer ... ESAs are associated with shorter survival and increased risk ...
Cached Medicine Technology:New Analysis of CAMBIA™ Pivotal Data to be Presented at the 4th World Congress on Controversies in Neurology 2New Analysis of CAMBIA™ Pivotal Data to be Presented at the 4th World Congress on Controversies in Neurology 3New Analysis of CAMBIA™ Pivotal Data to be Presented at the 4th World Congress on Controversies in Neurology 4New Guideline from ASH and ASCO Recommends Caution Regarding ESA Use in Cancer Patients 2New Guideline from ASH and ASCO Recommends Caution Regarding ESA Use in Cancer Patients 3
(Date:8/4/2015)... Scottsdale, Arizona (PRWEB) , ... August 04, 2015 , ... ... discussed conditions that affects millions of women every year. Dr. Angela DeRosa, DO, ... andropause and hormone replacement therapies, takes the scary unknown out of menopause. , ...
(Date:8/4/2015)... , ... August 04, 2015 , ... ... industry. , Worldwide Power Products is expanding its reach in Texas. Effective July ... Alpine Power Systems North Texas generator division. With the North Texas acquisition, ...
(Date:8/4/2015)... ... , ... Recent studies in the United States, ... drinking among certain populations and specific locations. Researchers, who have noticed ... and evidence to help facilitate health care treatment to meet current needs. DARA ...
(Date:8/4/2015)... ... 2015 , ... Members receiving care from a doctor who participates in a ... is nine percent lower -- than those members at traditional doctor practices, according to ... , “The promise of patient-centered, or value-based, care to deliver better quality care ...
(Date:8/4/2015)... ... 2015 , ... Buckeye Health Plan is reminding parents to ... covered for members under the Healthchek program . , “Many schools have ... immunizations may not be allowed to attend when school begins in August,” said ...
Breaking Medicine News(10 mins):Health News:"Dr. Hot Flash" Debunks the Top 5 Menopause Myths 2Health News:"Dr. Hot Flash" Debunks the Top 5 Menopause Myths 3Health News:North Texas Acquisition Press Release 2Health News:DARA Responds To International Trends in Binge Drinking 2Health News:DARA Responds To International Trends in Binge Drinking 3Health News:Horizon BCBSNJ: 2014 Results Show Patient-Centered Care Continues to Deliver on Promise of Better Quality Care at a Lower Cost 2Health News:Horizon BCBSNJ: 2014 Results Show Patient-Centered Care Continues to Deliver on Promise of Better Quality Care at a Lower Cost 3Health News:Buckeye Health Plan Reminds Parents to Keep Immunizations In Mind As School Year Kicks Off 2
... plans gain access to top U.S. hospitals and doctors competing ... basis ... Healthplace America (HPAM) offers,a specialty network for high value ... at highly rated medical centers,of excellence throughout the United States. ...
... Site With Online Ads, Bilingual Radio,Jingles, Resources for ... March 13 The Health Resources,and Services Administration ... conjunction with National Poison Prevention Week, March 16-22., ... statistics on,poisonings in the United States. This past ...
... Academy of Cosmetic Surgery 2007 Procedural Survey shows a ... 2226.3% increase in male sclerotherapy since 2002, ... (AACS) is pleased to announce the results of its ... Academy,s U.S.-based,members., Findings conclude that sclerotherapy, the standard ...
... only curative treatment in patients with bile duct ... diagnostic procedure is of great importance in these ... bile duct, imaging techniques including ultrasound, computed tomography, ... for the detection of bile duct cancer. Brush ...
... JACKSONVILLE, Fla., March 13 Payformance(R) Corporation,has ... SunGard. Headquartered,in Wayne, PA, SunGard provides software and ... public sector. The sale,completes Payformance,s transition to a ... of the nation,s leading providers of Electronic Funds,Transfer ...
... bleeding and considerable transfusion requirements. There are several reasons ... a major cause. , This study, performed by a ... published in the March 7, 2008 issue of the ... inhibitor, is used increasingly often in surgeries during operations ...
Cached Medicine News:Health News:The Healthplace America(TM) Benefit Delivers a Better Option in Healthcare 2Health News:HRSA Launches Digital Campaign to Promote Poison Awareness and Prevention 2Health News:Men are Opting to Remove Spider Veins Over Replacing Hair 2Health News:Payformance Completes Sale of Corporate Payments Division 2
Pipetman P is a fully adjustable, air-displacement pipette with the selected volume shown on a digital indicator (volumeter). Eight models cover the full range of volumes from 0.2 L to 10 mL....
... The Finnpipette Digital offers improved ergonomics ... rounded handle, modified grippy finger rest ... operator comfort and efficiency. Finnpipette Digitals ... power-boosted gearing mechanism (pat. pend.) and ...
... its simplified operations, the Sysmex KX-21N ... or satellite lab testing. This ... software. Built on the reliable, ... KX-21N features a completely automatic START-UP ...
... The Integrity family of pacemakers ... and truly automatic devices in today's ... combination of automated features and diagnostic ... popular and proven Affinity pacemakers platform. ...
Medicine Products: