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Reportlinker Adds Co-promotion and Co-marketing Agreements in Pharma, Biotech and Diagnostics, 4th Edition
Date:10/7/2010

re 8: Stage of development at which pure and multi-component co-promotion deals are announced 2000-2009

* Figure 9: Pure versus multi-component co-marketing deal announcements, 2000-2009

* Figure 10: Stage of development at which pure and multi-component co-marketing deals are announced 2000-2009

* Figure 11: Key components of a pure co-promotion deal

* Figure 12: Key components of a multi-component co-promotion deal

* Figure 13: Example deals where co-promotion options have been actively exercised, since 2000

* Figure 14: Issues in implementing co-promotion agreements

* Figure 15: Co-promotion agreements – what should a contract include?

* Figure 16: Components of the co-promotion deal structure

* Figure 17: Components of the co-marketing deal structure

* Figure 18: Top 50 co-promotion deals by value since 2000

* Figure 19: Top pure co-promotion deals by value since 2000

* Figure 20: Top 50 co-promotion deals signed by bigpharma value since 2000

* Figure 21: Most active co-promotion dealmakers 2003-2009

* Figure 22: Bigpharma – top 50 – co-promotion deals 2003 to 2009

* Figure 23: Top co-marketing deals by value since 2000

* Figure 24: Top pure co-marketing deals by value since 2000

* Figure 25: Top co-marketing deals involving bigpharma by value since 2000

* Figure 26: Most active co-marketing dealmakers 2003-2009

* Figure 27: Bigpharma – top 50 – co-marketing deals since 2003

* Figure 28: Online partnering resources

* Figure 29: Deal type definitions

* Figure 30: Co-promotion agreement between Bayer and Zymogenetics, June 2007

* Figure 31: Co-marketing agreement between Schering-Plough and Ligand, January 2003

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