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Reportlinker Adds Co-promotion and Co-marketing Agreements in Pharma, Biotech and Diagnostics, 4th Edition
Date:10/7/2010

Attributes of pure co-promotion deals

* 2.5.2. Attributes of co-promotion in multi-component deals

* 2.6. Reasons for including co-promotion options in a deal

* 2.7. Uptake of co-promotion rights

* 2.8. Co-promotion rights as bargaining chips

* 2.9. Aligning partners to make the co-promote work

* 2.10 The future of co-promotion as part of multicomponent deals

Chapter 3 - Overview of co-promotion deal structure* 3.1. Introduction

* 3.2. Pure versus multi-component co-promotion deals

* 3.3. Pure co-promotion agreement structure

* 3.3.1. Example co-promotion agreements

* 3.3.1.a. Case study 1: GlaxoSmithKline - Allergan - September 2005

* 3.3.1.b. Case study 2: Cardinal Health - Bone Care - July 2004

* 3.4. Co-promotion rights as part of a wider alliance agreement

* 3.4.1. Example co-promotion option clauses

* 3.4.1.a. Case study 3: Novartis - Anadys - June 2005

* 3.4.1.b. Case study 4: AstraZeneca - Dynavax - September 2006

* 3.4.2. Example co-promotion right clauses

* 3.4.2.a. Case study 5: Gilead - Achillion - November 2004

* 3.4.2.b. Case study 6: Merck - Ariad - July 2007

* 3.5. Embedded co-promotion rights enabling third party engagement

* 3.5.1. Example co-promotion clauses enabling third party engagement

* 3.5.1.a. Case study 7: UCB - ImClone - August 2005

Chapter 4 - Overview of co-marketing deal structure* 4.1. Introduction

* 4.2. Co-marketing agreement structure

* 4.2.1. Example co-marketing agreements

* 4.2.1.a. Case study 8: Helix Biomedix - Body Blue Inc - November 2004

* 4.3. Co-marketing rights as part of a wider alliance agreement

* 4.3.1. Example co-marketing right clauses

* 4.3.1.a. Case study 9: Alcon - NovaCal - September 2006

Chapter 5 - Leading co-promotion deals* 5.1. Introduction

* 5.2. Top co-promotion deals by value


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