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Reportlinker Adds Bayer Schering Pharma AG: PharmaVitae Profile
Date:9/23/2010

Chapter 6 Company financials 73

Key findings 73

Reconciliation between PharmaVitae-formatted prescription pharma sales and company-reported total sales, 2003-09 74

Operating costs and profit analysis 76

Operating costs and profit analysis, 2003-09 77

Operating cost ratio and profit margin analysis, 2003-09 79

Operating cost ratio and profit margin analysis, 2009-15 81

Operating costs and profit analysis, 2009-15 82

Chapter 7 Key products 83

Key findings 83

Overview 84

Xarelto 85

Overview 85

Sales forecast 86

A replacement for Warfarin? 86

Pradaxa is direct competitor 87

Nexavar 88

Overview 88

Sales forecast 89

Nexavar encounters strong competition in the RCC market 89

HCC market to offer better sales potential 89

Further indication broadening will boost sales growth 90

Mirena 91

Overview 91

Sales forecast 92

An alternative to sterilization 92

Key competitors 92

riociguat 94

Overview 94

Sales forecast 95

alpharadin 96

Overview 96

Sales forecast 97

Bayer co-development agreement with Algeta grants access to Alpharadin 97

Complementary nature indicates potential for combination therapy 97

Betaferon 98

Overview 98

Sales forecast 99

Betaferon: a success story despite initial challenges 99

Novartis agreement 99

Key competitors 100

Yaz 102

Overview 102

Sales forecast 103

The Impact of Yasmin's invalidated patent protection 103

New market launches 103

Ciprobay/Cipro 105

Overview 105

Sales forecast 106

Yasmin 107

Overview 107

Sales forecast 108

Yasmin: a historical growth driver 108

Yasmin patent invalidated following challenge from Barr Pharmaceuticals 108

The impact of generics 109

Key compe
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