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Reportlinker Adds Audiological Devices - Global Market Trends
Date:11/17/2009

OLOGY 1

Study Reliability and Reporting Limitations 1

Disclaimers 2

Quantitative Techniques & Reporting Level 3

2. MARKET DYNAMICS 4

Outlook 4

Market Trends 4

Aging Population Drives Market Growth 4

Market Moves towards Miniaturization 5

Cochlear Implants Gain Visibility 5

Prevalence 5

Market Potential for Cochlear Implants 6

Poor Levels of Hearing Aid Penetration Promise Bright Prospects 7

Factors Influencing Growth in Hearing Aids Market: 7

Market Adoption 7

Prevalence 7

Binaural Fittings Segment 7

Population Expansion 7

Emerging Markets 7

Growth in Cosmetic, Behind- The-Ear Hearing Aids Market 7

Binaural Fittings Market to Grow 8

Consumers Demand More Value- Added Features 8

Diagnostic Instruments Grow at a Modest Pace 8

Digitalization of Hearing Aids Stimulates Wider Adoption 9

Imparting Disposability to Hearing Aids 9

MEMS-Based Hearing Aids Exhibit Immense Potential 9

Increasing Hearing Impairment Among Younger Population 10

Hearing Aids - An Overview 10

Hearing Impairment Statistics 10

Competitive Scenario 10

Hearing Aids 10

Handful of Players Dominate the Marketplace 10

Composition of Leading Players in the Hearing Aids Industry 11

Distribution Trends 12

Percentage Breakdown of Value Chain in Hearing Aids Market 12

Entry Barriers 13

Higher R&D Costs and Patent Situation 13

Highly Competitive Environment 13

Cochlear Implants 13

Marked by Intense Competition 13

Audiometric Testing Devices 13

3. PRODUCT FACTS 14

A. Hearing Aids 14

Behind-the-Ear Hearing Aid 14

In-The-Ear (ITE) H
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