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Reportlinker Adds Anti-Counterfeiting Packaging Technologies in the Global Pharmaceutical and Food Industries
Date:12/14/2010

poses public health and safety concerns for consumers and law enforcement agencies, and also creates financial concerns for legitimate global businesses. As part of the global market, the pharmaceutical and food industries are not immune from the increasingly sophisticated activity of counterfeiters. Anti-counterfeiting initiatives include the use of technology-based measures, regulatory provisions, secure business practices, consumer awareness and education, and increased global collaborative surveillance by government and non-governmental agencies.

BCC reviews these anti-counterfeiting initiatives and closely examines available authentication and track and trace technologies with applications in the packaging of pharmaceutical and food products. The report presents a balanced view of the current usage, challenges, market drivers, and areas of prospective applications of anti-counterfeiting packaging technologies in the global pharmaceutical and food industries.

CONTRIBUTIONS OF THE STUDYThis report contains valuable information relating technological and regulatory solutions to a global commercial and social problem. The clandestine and often undocumented nature of product counterfeiting creates room for experts to debate the pervasiveness of the problem. There is consensus, however, that wherever they are, fake drug and food products pose actual and potential danger to public health. This study serves as a resource for readers who are interested in exploring existing and prospective anti-counterfeiting technologies. Market projections developed in the study provide a context for assessing viable commercial opportunities in anti-counterfeiting technologies through 2015. Companies invested in the industry and those contemplating industry participation will find the contents of this report beneficial to the decision-making process. Additionally, the study provides comprehensive coverage of recent and for
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