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Report reveals why personalizing support for women with breast cancer could save lives
Date:11/22/2013

als, interventions should be tailored according to a person's unique needs and preferences."

As described in the report, this approach is currently being investigated by other scientists in breast cancer. In a major project funded by the Breast Cancer Research Foundation, Professor Annette Stanton from the University of California and her colleagues Professor Keith Petrie (University of Auckland) and Dr. Ann Partridge (Harvard Medical School) recruited over 1,000 women who had taken hormone therapy for breast cancer within the previous twelve months.  Their study concluded that different women have different support needs, and these must be addressed to have a significant impact on adherence rates. "Some women may truly benefit from information and education about the importance of medication in terms of survival benefit. Some women may need information on how to deal with the side effects," says Professor Stanton.

Professor Weinman concludes, "Just as treatments for breast cancer are becoming increasingly personalized, so too should interventions designed to support patients taking them."

To download the breast cancer Adherence Research Summarized™ report, click here.

About Atlantis Healthcare
Established in 1993, Atlantis Healthcare creates and executes tailored patient support programs and personalized interventions to address treatment adherence across a wide range of chronic and acute diseases, worldwide.  Led by one of the world's largest health psychology teams, our patient-centric approach is designed to improve health outcomes and deliver optimal value for all healthcare stakeholders. 

Atlantishealthcare.com/US

[1] McCowan C, Wang S, Thompson AM, et al, The value of high adherence to tamoxifen
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