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Report reveals why personalizing support for women with breast cancer could save lives
Date:11/22/2013

SUMMIT, N.J., Nov. 22, 2013 /PRNewswire/ -- Personalizing support for women living with breast cancer could help them achieve better health outcomes through improved adherence, according to a new White Paper published by Atlantis Healthcare.    

(Logo: http://photos.prnewswire.com/prnh/20130627/MM38791)

This latest report from the Adherence Research Summarized™ series has been published to help healthcare providers, organized customers and pharma work with patients to overcome the challenges they face while taking preventative breast cancer therapies.

The issue of non-adherence in breast cancer was recently highlighted by a study from the University of Glasgow showing that improved adherence to Tamoxifen, a breast cancer hormone therapy, could prevent 434 deaths each year among women with breast cancer, and save up to £30 million (equivalent of nearly $50 million) in healthcare costs.[1]

"Research indicates as many as 41% of women choose to discontinue their breast cancer treatment," confirms John Weinman, Professor of Psychology as applied to Medicine at King's College London, who reviewed this new report. "While this may seem surprising, it's important to consider why they make this decision."

"Research shows there are certain factors that contribute to non-adherence in breast cancer, including treatment side effects, an individual's personal beliefs about their treatment and condition, and the quality of their healthcare consultations."

Professor Weinman explains that there are ways to help women overcome these challenges.

"The evidence clearly shows that for a support intervention to improve adherence, it must be personalized. As reasons for non-adherence differ between individu
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SOURCE Atlantis Healthcare
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