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Renowned Photographer and HIV Activist Duane Cramer Partners with Project Runway Star Mondo Guerra and Merck on I Design Campaign
Date:2/7/2013

ffected by the disease. Since being diagnosed as HIV-positive, HIV has become his artistic lens, no matter the subject. Some of his most rewarding work, through his photography and his personal life, comes from bringing attention to African-Americans living with HIV. Duane lost his father Joe J. Cramer, Jr. , PhD, an accomplished academician, to the disease in 1986, and later created a panel for the AIDS Memorial Quilt in his honor with his mothers and sisters. He served as board member emeritus for the NAMES Project Foundation – AIDS Memorial Quilt.

"Over the last year, I've been inspired by the many voices within the HIV community and want to continue reaching more people with the I Design message of working with your doctor in taking a tailored approach to your HIV treatment," said Guerra. "The experience has been truly rewarding and I'm looking forward to working with Duane to continue sharing our messages about managing your HIV and the importance of patient-physician collaboration."

Mondo and the I Design campaign traveled across the United States in 2012 with multiple stops, including the XIX International AIDS Conference (AIDS 2012) and the United States Conference on AIDS (USCA 2012). With Duane on board, the campaign will continue to raise awareness about the importance of active communication with your doctor about goals of treatment now and in the future, including introducing interactive digital tools that can help facilitate these conversations. The "My Health Matters" and "My Positive Agenda" mobile and desktop apps – now available on www.ProjectIDesign.com – include a symptom and medication tracker, which can create reports to make it easy to share information with your healthcare team. 

Getting Involved with I Design
I Design is a national HIV education campaign led by Merc
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SOURCE Merck
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