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Renowned Photographer and HIV Activist Duane Cramer Partners with Project Runway Star Mondo Guerra and Merck on I Design Campaign
Date:2/7/2013

WHITEHOUSE STATION, N.J., Feb. 7, 2013 /PRNewswire/ --  Merck (NYSE: MRK), known as MSD outside the United States and Canada, today announced that Duane Cramer , an acclaimed photographer and HIV advocate, is joining the national HIV education campaign I Design.  Duane has partnered with Project Runway star Mondo Guerra , who served as the voice of the campaign in 2012, to help empower people living with HIV to work with their doctors and approach HIV treatment "through their own lens." The I Design campaign traveled the United States in 2012, and is embarking on its second year on the road this National Black HIV/AIDS Awareness Day, including the launch of interactive digital tools to help with HIV management on www.ProjectIDesign.com.

(Photo: http://photos.prnewswire.com/prnh/20130207/NY55907)

"As a person who has lived with HIV for a long time, I've learned that self-expression is incredibly important, especially when it comes to working with my doctor on a treatment plan," said Cramer. "I am thrilled to join Merck and Mondo on the I Design campaign and to be kicking off the second year of this successful initiative on National Black HIV/AIDS Awareness Day. I look forward to helping people living with HIV understand the importance of an open and ongoing dialogue with their healthcare provider to manage this chronic disease."

An internationally known photographer, Duane has lived with HIV for nearly two decades. He is also a passionate activist for HIV awareness and education, particularly for the African-American community, who are disproportionately a
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SOURCE Merck
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