NEW YORK, Sept. 1 /PRNewswire/ -- LyonHeart, a leading full-service healthcare communications company and member of the Diversified Agency Services division of Omnicom Group Inc. (NYSE: OMC), today announced it will restore its official corporate name to LLNS. The homecoming honors nearly 40 years of creative excellence and deep strategic thinking that made LLNS agency of record for some of the industry's most well-known brands.
"The restoration of the name LLNS signifies an acknowledgment of our illustrious heritage — our 'Mad Men' days when we pioneered modern pharmaceutical brand development," says Sharon Callahan, Chief Executive Officer of LLNS. "But we have rebuilt LLNS for a new era. Today's clients need more than a great ad. They need ideas, lots of ideas that will move their brands forward in a very challenging and constantly changing market environment."
This idea-centric approach is at the core of the agency's model. Strategic and creative teams work hand-in-hand with on-site digital developers. Clients and other agency partners are invited to join in the process. "We believe that good ideas can come from anywhere," says Callahan, "and we believe that they are more likely to come from our open approach."
This philosophy has served the agency well, with recent wins adding to the agency's strengths in oncology and global branding. It has also expressed itself in a wealth of new digital projects that close the gap between stakeholders and encourage true brand engagement, from Tablet PC detail aids and interactive convention activities to mobile applications and web-driven social media programs.
With core strengths in branding, marketing communications and digital media, clients can continue to rely on the breakthrough innovation LLNS is known for.
A leading healthcare communications company, LLNS (www.llns.com) boasts a diverse roster of healthcare clients — large and small, domestic and global. LLNS prides itself on creating bold, idea-driven communications that maximize brand success. LLNS maintains offices at 220 East 42nd Street in New York.
LLNS is a part of Diversified Agency Services (DAS), the marketing services network of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company. Omnicom agencies provide advertising, media planning and buying, direct and promotional marketing, public relations and other communications to over 5,000 clients in more than 100 countries, supplementing the services of LLNS.
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