Navigation Links
Regulatory Oversight Significantly Impacting Spending at Benchmarked Healthcare Companies
Date:1/10/2014

CHAPEL HILL, N.C., Jan. 10, 2014 /PRNewswire/ -- More than ever, both patients and physicians are utilizing social media to find out treatment answers and to learn about new therapies. As the digital marketing function continues to flourish, organizations are increasingly investing in their Digital Marketing functions. Despite this, many healthcare companies are reluctant to quickly dive into the Digital Media environment due to complications with aligning Digital Marketing initiatives with current FDA Regulations.

Recent research by benchmarking firm, Best Practices, LLC found that more than three-fourths of companies noted that concerns over violating government regulations have had at least a significant impact on their overall Digital investment. Only 23% of benchmarked companies reported that their Digital Marketing investment decisions have remained unaffected.

The report, "Digital Marketing Excellence: Generating Top Value in an Emerging Healthcare Function," presents leaders with metrics and insights into the challenges and critical success factors of Digital Marketing groups within the healthcare sector. The research was also designed to help healthcare companies to measure and improve performance across a wide range of Digital Marketing (DM) functional areas and activities.

Key study topics include:

  • Performance And Tracking For Greater Effectiveness
  • Making The Value Case For The Digital Marketing Function Within The Organization
  • Identifying & Mitigating Top Regulatory Risks
  • Optimizing The DM Function Structure For High Performance
  • Critical Trends In Talent Recruitment & Skills Development
  • Piloting New Digital Services
  • Digital Investment: Staffing & Budget Trends

This benchmarking research drew participation from 31 respondents from 28 pharmaceutical, medical device, and biotech companies.  More than half of the respondents are directors, senior directors or vice presidents.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link: http://www.best-in-class.com/rr1260.htm.

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at http://www.best-in-class.com/.

ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Sensitech Inc. Products Receive Regulatory Compliance Approval from IATA
2. Synthetic Biologics Appoints Carol Reed, M.D., as Senior Vice President of Clinical & Regulatory Affairs
3. Pharma Execs Continue Looking For Growth Opportunities In Spite Of Increasing Regulatory Challenges: KPMG Survey
4. Thomson Reuters Speeds Regulatory Decision Making with New Pharmaceutical Intelligence Solution
5. Cardiac Rhythm Management Devices Market to 2017 - Technological Innovations, Regulatory Approvals and Increasing Disease Prevalence Present Growth Opportunities
6. Emerging Pharmaceutical Market in Brazil - Regulatory Framework Forces MNCs to Partner with Local Players Resulting in Profit and Control Sharing
7. Arena Pharmaceuticals Promotes Craig M. Audet to Executive Officer as Senior Vice President, Operations and Head of Global Regulatory Affairs
8. Marken Launches New Global Regulatory Consultation Services
9. Actinium Pharmaceuticals Inc. Pays Regulatory Milestone to Abbott Biotherapeutics Corp.
10. Six Critical Areas to Ensure Regulatory Compliance in Aseptic Manufacturing are Outlined in New Management Brief
11. Dr. Gerald Yakatan Joins Imprimis Pharmaceuticals Science and Regulatory Advisory Board
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/23/2016)... and INDIANAPOLIS , June ... receiving a Lilly Diabetes Tomorrow,s Leaders Scholarship is any ... scholarship winners, announced today online at www.diabetesscholars.org ... type 1 diabetes stand in the way of academic ... supported the Foundation,s scholarship program since 2012, and continues ...
(Date:6/23/2016)... 23, 2016  Guerbet announced today that it has ... Horizon Award . One of 12 suppliers ... for its support of Premier members through exceptional local ... and commitment to lower costs. ... of our outstanding customer service from Premier," says ...
(Date:6/23/2016)... , June 23, 2016  Experian ... integrating and transforming the patient payment and ... several innovative new products and services that ... its revenue cycle offerings. These award-winning solutions ... efficient workflows, remain compliant in an ever-changing ...
Breaking Medicine Technology:
(Date:6/25/2016)... ... June 25, 2016 , ... Austin residents seeking Mohs surgery ... of Mohs Surgery and to Dr. Russell Peckham for medical and surgical dermatology. , ... for skin cancer. The selective fellowship in Mohs Micrographic Surgery completed by Dr. Dorsey ...
(Date:6/25/2016)... Long Beach, CA (PRWEB) , ... June 25, 2016 , ... ... from UCLA with Magna Cum Laude and his M.D from the David Geffen School ... San Diego and returned to Los Angeles to complete his fellowship in hematology/oncology at ...
(Date:6/24/2016)... ... June 24, 2016 , ... A recent article published June 14 ... The article goes on to state that individuals are now more comfortable seeking to ... operations such as calf and cheek reduction. The Los Angeles area medical group, Beverly ...
(Date:6/24/2016)... , ... June 24, 2016 , ... ... and Scientific Sessions in Dallas that it will receive two significant new grants ... grants came as PHA marked its 25th anniversary by recognizing patients, medical professionals ...
(Date:6/24/2016)... , ... June 24, 2016 , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway ... call for a minimum wage raise to $12 an hour by 2020 and then adjusting ... restore the lost value of the minimum wage, assure the wage floor does not erode ...
Breaking Medicine News(10 mins):