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Regence BlueCross BlueShield Wins People's Voice Award for Online Consumer Campaign in the 14th Annual Webby Awards
Date:5/7/2010

PORTLAND, Ore., May 7 /PRNewswire/ -- The 14th Annual Webby Awards named Regence BlueCross BlueShield's website, WhatsTheRealCost.org, as a People's Voice Winner in the category of Rich Media: Business to Consumer. More than a million people voted in the People's Voice Webby categories, and the site beat steep competition from companies that included Doritos® and NIKE.

The People's Voice win represents a collaborative effort between Regence BlueCross BlueShield and the agencies that developed the site, lead agency North and development partner unit9.

WhatsTheRealCost.org is a multi-faceted, online effort designed to inspire debate, discussion, and ultimately engagement and action by consumers in the transformation of the nation's health care system. As medical costs continued to rise higher than the rate of inflation, Regence developed WhatsTheRealCost.org in 2009 as part of a larger campaign to demonstrate how individual decisions impact health care costs for all. The site inspires consumers to ask questions about health care costs and to shop for medical care, just as they would for every other sector of the economy.

"Everyone has an important voice in the transformation of our nation's health care system, and this award underscores the power of a single individual when their voice is combined with others behind a common cause," said Mark Ganz, President and CEO of Regence.

Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including websites, interactive advertising, online film and video, and mobile websites. The Webby Awards is presented by the International Academy of Digital Arts and Scienc
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