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Record Year for UBM's Pharma Events in Frankfurt
Date:11/29/2011

AMSTERDAM, Nov. 29, 2011 /PRNewswire/ -- Leading event organiser UBM has announced a record breaking year for its flagship portfolio of annual pharmaceutical events including CPhI Worldwide for pharmaceutical ingredients, ICSE for contract and outsourcing services, P-MEC Europe for equipment, machinery and technology and the new InnoPack for innovative packaging solutions. Hosted at Messe Frankfurt, Germany from the 25th to 27th October 2011, the events attracted their highest ever exhibitor levels, with 2,200 global exhibitors on site. Overall attendance, though still subject to ABC audit, is also projected to smash all records set in more than twenty years of the events.*

Throughout the three days in Frankfurt, attendees gathered to do business and network across various sectors of the pharmaceutical industry and each individual show experienced growth. P-MEC Europe grew more than 44% over 2010*, and despite exhibitors moving over to the new InnoPack event, ICSE still had a strong showing with over 220 exhibitors*. Notably, the new InnoPack event was also met with positive feedback and attendance with over 100 global exhibitors hosting attendees from more than 140 countries.

"The scale of the events has grown exceptionally over the years. As an events organiser, it is important to us that the size does not change the opportunity for each visitor to have a unique and personal experience and we invest a large amount of time and money to ensure this," noted Greg Kerwin, UBM's Portfolio Director Pharma. He continued, "Despite the financial challenges that still remain globally, to have a year like we just did in Frankfurt means that we are succeeding and that our client base sees the value of these events. As the Pharma industry regroups and rethinks their business plans for the years ahead, we are honoured to continue to be a part of them."

The 2011 pharmaceutical events were centred on a few popular returning features, as well as many new
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SOURCE UBM
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