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Radient Pharmaceuticals Introduces its 2012 Sales, Advertising & Outreach Plan Presentation
Date:1/24/2012

llion dollar industry marketplace for the Company.

Radient Pharmaceuticals will work in 2012 to provide wide access to Onko-Sure® in key reference labs as well as centers of excellence and cancer treatment centers.  It stresses that the Company plans to partner with patient advocacy groups to foster use of Onko-Sure.®  The presentation also includes information about the Company's 2012 advertising campaign in journals with high circulation among oncologists and the Company's ongoing outreach platform using its website www.onko-sure.com, Facebook and Twitter.  The presentation also introduces key outreach advisors with significant experience in Internet marketing and advertising.

"The presentation explains how Radient Pharmaceuticals will be active in at least five significant medical and laboratory conferences in the U.S. in 2012 and stresses the Company's continuing ability to place scientific abstracts at key meetings of oncologists," Mr. MacLellan said.  "The Sales, Advertising and Outreach Plan assumes the Company will have sufficient capital to underwrite its estimated $1.36 million cost."

For additional information on Radient Pharmaceuticals Corporation and its products visit: www.radient-pharma.com or e-mail info@radient-pharma.com. For Investor Relations contact Paul Knopick at: pknopick@eandecommunications.com or 949-707-5365.

About Radient Pharmaceuticals:

Headquartered in Tustin, California, Radient Pharmaceuticals Corporation is dedicated to saving lives and money for patients and global healthcare systems through the deployment of its FDA-cleared In-Vitro Diagnostic Onko-Sure® cancer test kit for colorectal cancer treatment and recurrence monitoring. The Company's focus is on the discovery,
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SOURCE Radient Pharmaceuticals Corporation
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