Navigation Links
Radient Pharmaceuticals Introduces its 2012 Sales, Advertising & Outreach Plan Presentation

TUSTIN, Calif., Jan. 24, 2012 /PRNewswire/ -- Radient Pharmaceuticals Corporation (OTCQX:RXPC) (OTCPK:RXPC), a developer and marketer of In-Vitro Diagnostic (IVD) cancer tests, today announced that its new 2012 Sales, Advertising & Outreach Plan Presentation for its Onko-Sure® cancer test kit is available for investors to view at

"Onko-Sure® is a valuable, cost-effective cancer blood biomarker test that has the potential to greatly improve treatment outcomes for colorectal cancer patients," said Douglas MacLellan, Radient Pharmaceuticals Chairman and CEO. "This Presentation provides a broad overview of our anticipated plans for launching a comprehensive national marketing campaign, that is targeted to inform key decision makers, physicians, labs and patients of the importance of incorporating Onko-Sure® into colorectal cancer treatment plans."

"Onko-Sure® The Power of Knowing" is the theme of the presentation.  It stresses that this non-invasive and U.S. Food and Drug Administration cleared IVD blood biomarker test is used in the U.S. for monitoring colorectal cancer during and post treatment.  Onko-Sure® may also be appropriate for healthy patients who have a predisposition to cancer, family history or are simply vigilant about matters of health and prevention."

Radient Pharmaceuticals' strategy in the U.S., the presentation says, is to sell Onko-Sure® colorectal cancer test kits as a replacement for or in conjunction with Carcionembryonic Antigen (CEA), a cancer tumor marker test.  There are five million individual CEA tests performed annually in the U.S. with an approximate value of $250 million.  Radient Pharmaceuticals' Advertising & Outreach Plan is designed to assist in capturing a portion of this quarter billion dollar industry marketplace for the Company.

Radient Pharmaceuticals will work in 2012 to provide wide access to Onko-Sure® in key reference labs as well as centers of excellence and cancer treatment centers.  It stresses that the Company plans to partner with patient advocacy groups to foster use of Onko-Sure.®  The presentation also includes information about the Company's 2012 advertising campaign in journals with high circulation among oncologists and the Company's ongoing outreach platform using its website, Facebook and Twitter.  The presentation also introduces key outreach advisors with significant experience in Internet marketing and advertising.

"The presentation explains how Radient Pharmaceuticals will be active in at least five significant medical and laboratory conferences in the U.S. in 2012 and stresses the Company's continuing ability to place scientific abstracts at key meetings of oncologists," Mr. MacLellan said.  "The Sales, Advertising and Outreach Plan assumes the Company will have sufficient capital to underwrite its estimated $1.36 million cost."

For additional information on Radient Pharmaceuticals Corporation and its products visit: or e-mail For Investor Relations contact Paul Knopick at: or 949-707-5365.

About Radient Pharmaceuticals:

Headquartered in Tustin, California, Radient Pharmaceuticals Corporation is dedicated to saving lives and money for patients and global healthcare systems through the deployment of its FDA-cleared In-Vitro Diagnostic Onko-Sure® cancer test kit for colorectal cancer treatment and recurrence monitoring. The Company's focus is on the discovery, development and commercialization of unique high-value diagnostic tests that will help physicians answer important clinical questions related to early disease state detection, treatment strategy, and the monitoring of disease progression or recurrence. To learn more about our Company, products, and potentially life-saving cancer test, visit

Forward-Looking Statements:

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this document include certain predictions and projections that may be considered forward-looking statements under securities law. These statements involve a number of important risks and uncertainties that could cause actual results to differ materially including, but not limited to, the performance of joint venture partners, as well as other economic, competitive and technological factors involving the Company's operations, markets, services, products, and prices. With respect to Radient Pharmaceuticals Corporation, except for the historical information contained herein, the matters discussed in this document are forward-looking statements involving risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements.

SOURCE Radient Pharmaceuticals Corporation
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Use of PressureWire(R) Yields a More Accurate Assessment of Translesion Pressure Gradients in Peripheral Vasculature, Two New Studies Report
2. Radient Pharmaceuticals Corporation Joins OTCQX
3. Merriman Capital Announces Sponsorship of Radient Pharmaceuticals Corporation on OTCQX
4. Radient Pharmaceuticals Announces FY 2011 Third Quarter Results
5. Radient Pharmaceuticals Asks DHS Holding Co. to Retract News Release Saying It Will Enter Into Talks With Radient Pharmaceuticals Corporation
6. Radient Pharmaceuticals Corporation Completes Restructurings with Institutional Investors to Limit Conversions and Stock Sales and Provide for Potential Additional Capital
7. Radient Pharmaceuticals Corporation Receives $500,000 in New Capital
8. Radient Pharmaceuticals Two Abstracts Submitted to 2012 Gastrointestinal Cancers Symposium (ASCO) Regarding Onko-Sure® Utility in Colorectal Cancer Are Accepted for Presentation
9. Radient Pharmaceuticals Submits an Abstract to the American Society of Colon and Rectal Surgeons
10. Radient Pharmaceuticals Corporation Expands Distribution of Onko-Sure® in Asia; Receives Payment on First Order of 60 Kits
11. Radient Pharmaceuticals Announces Reverse Stock Split
Post Your Comments:
(Date:11/26/2015)... , November 26, 2015 ... of the "Radioimmunoassay Market by Type ... Pharmaceutical Industry, Academics, Clinical Diagnostic Labs), Application ... Forecast to 2020" report to their ... announced the addition of the "Radioimmunoassay ...
(Date:11/25/2015)... THOUSAND OAKS, Calif. , Nov. 25, 2015 /PRNewswire/ ... of a Biologics License Application (BLA) with ... Administration (FDA) for ABP 501, a biosimilar candidate to ... the first adalimumab biosimilar application submitted to the FDA ... biosimilar pathway. Sean E. Harper , M.D., ...
(Date:11/25/2015)... ATLANTA , Nov. 25, 2015 ... the first federal bellwether trial against Wright Medical ... relating to their Conserve metal-on-metal hip implant device, ... Christiansen.  Following a two week trial and three ... Conserve metal-on-metal hip device was defectively designed and ...
Breaking Medicine Technology:
(Date:11/25/2015)... ... 25, 2015 , ... On November 25, 2015, officials of Narconon Arrowhead ... the release of a new cutting edge recovery program that has been 50 years ... drug- and alcohol-addicted individuals with the purpose to free addicts from the symptoms and ...
(Date:11/25/2015)... ... ... The McHenry County law firm of Botto Gilbert Lancaster, PC ... Botto and Alex C. Wimmer. Attorneys Botto and Wimmer represented the claimant David Adcock ... , According to court documents, Adcock testified that on May 10, 2010 he sat ...
(Date:11/25/2015)... ... November 25, 2015 , ... Smiles by Stevens is pleased to ... facial wrinkling. While many patients are aware of the benefits of Botox® in the ... to those suffering with discomfort, soreness, and pain as a result of Jaw Tension, ...
(Date:11/25/2015)... ... November 25, 2015 , ... Beddit® has launched a new Android app ... new app features a more intuitive SleepScore™ that rates sleep quality on a 100-point ... SleepScore is created by a proprietary algorithm. Beddit analyzes the data to provide an ...
(Date:11/25/2015)... , ... November 25, 2015 , ... In an ongoing ... Medical Center (RMC) in Chicago, IL, UV Angel is evaluating the efficacy of its ... surgical intensive care units (totaling 30 beds) from May 2014 through October 2015 at ...
Breaking Medicine News(10 mins):