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Radient Pharmaceuticals Introduces its 2012 Sales, Advertising & Outreach Plan Presentation
Date:1/24/2012

TUSTIN, Calif., Jan. 24, 2012 /PRNewswire/ -- Radient Pharmaceuticals Corporation (OTCQX:RXPC) (OTCPK:RXPC), a developer and marketer of In-Vitro Diagnostic (IVD) cancer tests, today announced that its new 2012 Sales, Advertising & Outreach Plan Presentation for its Onko-Sure® cancer test kit is available for investors to view at http://radient-pharma.com/pdf/press_releases/2012/Radient%20Outreach%20Plan.pdf

"Onko-Sure® is a valuable, cost-effective cancer blood biomarker test that has the potential to greatly improve treatment outcomes for colorectal cancer patients," said Douglas MacLellan, Radient Pharmaceuticals Chairman and CEO. "This Presentation provides a broad overview of our anticipated plans for launching a comprehensive national marketing campaign, that is targeted to inform key decision makers, physicians, labs and patients of the importance of incorporating Onko-Sure® into colorectal cancer treatment plans."

"Onko-Sure® The Power of Knowing" is the theme of the presentation.  It stresses that this non-invasive and U.S. Food and Drug Administration cleared IVD blood biomarker test is used in the U.S. for monitoring colorectal cancer during and post treatment.  Onko-Sure® may also be appropriate for healthy patients who have a predisposition to cancer, family history or are simply vigilant about matters of health and prevention."

Radient Pharmaceuticals' strategy in the U.S., the presentation says, is to sell Onko-Sure® colorectal cancer test kits as a replacement for or in conjunction with Carcionembryonic Antigen (CEA), a cancer tumor marker test.  There are five million individual CEA tests performed annually in the U.S. with an approximate value of $250 million.  Radient Pharmaceuticals' Advertising & Outreach Plan is designed to assist in capturing a portion of this quarter bi
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SOURCE Radient Pharmaceuticals Corporation
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