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RMi Introduces SyntheSight™ Pharma Multi-Channel Optimization Suite
Date:1/4/2012

percent of targets were engaged with one or more program elements. On average, multi-channel marketing programs utilizing SyntheSight have produced an 11.8 percent sales lift for RMi clients, she noted.

Westmeyer said SyntheSight methodology offers marketers a real-time view of their customers to drive sales for a single brand, or to better leverage data insights to benefit multiple brands in an enterprise. According to Westmeyer, RMi's clients are using SyntheSight to fill the "actionable insights knowledge gaps" in their marketing organizations to help answer questions, such as:

  • Was marketing spend optimized? (Right target, message, choice of tactics? Positive ROI?)
  • What was the sales lift from marketing spend? Which tactics worked best?
  • Can I predict or forecast lost sales?
  • Can we leverage category insights into successful physician engagement from one brand to another?

"Breaking barriers to physician engagement requires cutting through the clutter with marketing and sales programs carefully calibrated to optimize sales growth, while controlling costs," Westmeyer concluded. "SyntheSight methodology in practice produces real. measurable. insight.™ which offers scalable solutions for any brand, franchise or enterprise marketing to HCPs."

About RMi

RMi is a peerless team of HCP marketing engagement specialists who break barriers, clutter and records with best-of-breed measurement and optimization strategies and technology to engage targets and increase sales. SyntheSight™, RMi's proprietary pharmaceutical industry multichannel optimization methodology, provides nearly real-time actionable insights to optimize sales and marketing spend. To learn more visit http://sales.rmarketing.com for a short video and capabilities overview.

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