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R A E N Optics Launches New Website and Releases New Styles

ENCINITAS, Calif., July 28, 2011 /PRNewswire-iReach/ -- Encinitas, CA-based boutique eyewear brand, R A E N optics has the 2011 season in full focus with today's launch of their new website. A fresh look with optimized user capability, R A E N invites the World Wide Web to explore art, culture, fashion, and one stellar lineup of hand-crafted optics.



Besides its contemporary skin, R A E N said so long to flash and hello to cross compatibility granting visitors 24-7 access on any browser, portable device or smart phone platform. Through seamless navigation, viewers can easily dig in to the newest collections with enlarged hero, front and side views, meet the R A E N community, get inspiration from daily blog posts and see their favorite frames featured hot off the press.

Jonesing to purchase those shades now? R A E N offers customers (national and international) a direct shopping experience within the website as well as a list of online and retail stores stocked with R A E N product.

"We wanted a site that emulated not only the R A E N culture, but one that paralleled the aesthetic of the team behind the brand," says Creative Director, Justin Heit. "We are a like-minded bunch full of ideas that I believe were successfully translated into the look, feel and overall user experience."


An important element to R A E N lies in the individuals that create their culture. As so, this community of photographers, ambassadors and fine artists live within the website so visitors can see "Through The Eyes Of" the eclectic lives that drive inspiration behind the brand's authentic product and timeless style.


With the launch of the new website also comes the release of new styles. R A E N welcomes The Myopia, a chic warrior goggle created in collaboration with designer and artist Alexandra Cassiniti, and Premium R A E N, a limited edition collection featuring six of R A E N's most sought after styles. Finished in a matte coating with the ultimate polarized protection (excluding The Regan), this collection represents the brand at its finest. These design driven frames join the R A E N family with each cut, screw and flourish engineered to optic perfection. Outfitted with the highest quality CR-39 lenses from Optics by Carl Zeis and made with durable, Italian Mazzucchelli 1849 Zyl-Acetate, the trio along with all R A E N optics boasts optimum visual comfort with never fading, eye protecting precision.

From a visually pleasing exterior to intelligent navigation and interface the R A E N optics website is a refreshing update to the always handmade, heartfelt brand.

So what are you waiting for? The site is live and awaiting your arrival!


Media Contact: Joni Parmer/ PR Director R A E N Optics, 760 436 7236,

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