Navigation Links
R A E N Optics Launches New Website and Releases New Styles

ENCINITAS, Calif., July 28, 2011 /PRNewswire-iReach/ -- Encinitas, CA-based boutique eyewear brand, R A E N optics has the 2011 season in full focus with today's launch of their new website. A fresh look with optimized user capability, R A E N invites the World Wide Web to explore art, culture, fashion, and one stellar lineup of hand-crafted optics.



Besides its contemporary skin, R A E N said so long to flash and hello to cross compatibility granting visitors 24-7 access on any browser, portable device or smart phone platform. Through seamless navigation, viewers can easily dig in to the newest collections with enlarged hero, front and side views, meet the R A E N community, get inspiration from daily blog posts and see their favorite frames featured hot off the press.

Jonesing to purchase those shades now? R A E N offers customers (national and international) a direct shopping experience within the website as well as a list of online and retail stores stocked with R A E N product.

"We wanted a site that emulated not only the R A E N culture, but one that paralleled the aesthetic of the team behind the brand," says Creative Director, Justin Heit. "We are a like-minded bunch full of ideas that I believe were successfully translated into the look, feel and overall user experience."


An important element to R A E N lies in the individuals that create their culture. As so, this community of photographers, ambassadors and fine artists live within the website so visitors can see "Through The Eyes Of" the eclectic lives that drive inspiration behind the brand's authentic product and timeless style.


With the launch of the new website also comes the release of new styles. R A E N welcomes The Myopia, a chic warrior goggle created in collaboration with designer and artist Alexandra Cassiniti, and Premium R A E N, a limited edition collection featuring six of R A E N's most sought after styles. Finished in a matte coating with the ultimate polarized protection (excluding The Regan), this collection represents the brand at its finest. These design driven frames join the R A E N family with each cut, screw and flourish engineered to optic perfection. Outfitted with the highest quality CR-39 lenses from Optics by Carl Zeis and made with durable, Italian Mazzucchelli 1849 Zyl-Acetate, the trio along with all R A E N optics boasts optimum visual comfort with never fading, eye protecting precision.

From a visually pleasing exterior to intelligent navigation and interface the R A E N optics website is a refreshing update to the always handmade, heartfelt brand.

So what are you waiting for? The site is live and awaiting your arrival!


Media Contact: Joni Parmer/ PR Director R A E N Optics, 760 436 7236,

Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Reportlinker Adds Medical Fiber Optics - A World Market Analysis
2. ChromaDex and Bruker Optics Sign Agreement to Expedite Dietary Supplement Testing for Compliance With FDA Good Manufacturing Practice Requirements
3. ScienceBased Health and Hoya Surgical Optics, Inc. Combine Forces to Expand Reach of Evidence-Based Nutraceuticals in Ophthalmic Market and Enhance Patient Care
4. PixelOptics Closes $45 Million Financing
5. Iomai Launches Phase 1/2 Safety Study of Dose-Sparing Patch for Use With Pandemic Influenza Vaccine
6. Keeping the Data Center Clean: ATEN Launches Industry-First KVM Switches with Antimicrobial Nanocoating to Protect Products from Bacteria Surviving on Surfaces
7. Cell Therapeutics, Inc. (CTI) Launches Phase III Study for Pixantrone in Relapsed Indolent Non-Hodgkins Lymphoma (NHL)
8. Tengion Launches Second Phase 2 Clinical Trial of Regenerated Human Organ
9. Strategic Diagnostics Launches Initial Oncology-Targeted Antibody Reagent Catalog
10. deCODE Launches Phase II Clinical Testing of DG051 for the Prevention of Heart Attack
11. Premier Micronutrient Launches Supplement for Hearing Health
Post Your Comments:
(Date:10/13/2015)... , Oct. 13, 2015 WuXi PharmaTech ... and technology platform company serving the pharmaceutical, biotechnology, ... has launched a mobile version of OncoWuXi, the ... to access oncology models and data on the ... and at any time to identify relevant tumor ...
(Date:10/13/2015)...  The Wyss Institute for Biologically Inspired ... launch of its latest startup company, ... reagents providing super-resolution capabilities on standard single-molecule ... instruments. The announcement follows a worldwide licensing ... Development (OTD) and Ultivue for the ...
(Date:10/13/2015)... 13, 2015 --> ... be expected from the Asthma and COPD Therapies market? Which ... Visiongain ,s brand new report shows you potential revenues to ... 309-page report provides 260 tables, charts, and graphs. Discover the ... prospects. Our new study lets you assess forecasted sales at ...
Breaking Medicine Technology:
(Date:10/13/2015)... ... October 13, 2015 , ... Vision Group Holdings, the largest LASIK provider in ... brands including The LASIK Vision Institute and TLC Laser Eye Centers, Vision Group Holdings ... laser vision correction. , Global Laser Vision will continue to operate in San Diego ...
(Date:10/13/2015)... ... October 13, 2015 , ... PhyMed Healthcare Group ... announced its partnership with WPC Healthcare , a provider of predictive analytics ... the data into an aggregated data repository necessary to perform reporting and analytics ...
(Date:10/13/2015)... ... October 13, 2015 , ... Symposium Chairman, Dr. Rod J. ... Dallas Cosmetic Symposium to be held March 2nd and 3rd, 2016. The annual meeting, ... plastic surgeons and cosmetic physicians from around the world. , Key topics at this ...
(Date:10/13/2015)... ... October 13, 2015 , ... e-con Systems Inc., a leading embedded design ... the industry’s first RGB-IR pixel format camera with a USB 3.0 interface and ... See3CAM family of UVC USB 3.0 cameras, is based on the 1/3-inch OV4682 - ...
(Date:10/13/2015)... ... October 13, 2015 , ... ... today their Title Sponsorship of Synergy 2015. The annual WennSoft KEY2ACT user conference ... Valley Ranch and will unite customers, partners, WennSoft team members and sponsors to ...
Breaking Medicine News(10 mins):