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Qforma Appoints Erin McLaughlin as Director, Field Operations

SANTA FE, N.M., Oct. 29 /PRNewswire/ -- Qforma, an advanced analytics and predictive modeling company, today announced the appointment of Erin McLaughlin to the position of director of field operations.

"Erin is a welcome addition to the Qforma family, and her appointment is the latest highlight in a year marked by company growth and important milestones," said Kelly D. Myers, CEO of Qforma. "Her combined background and expertise in analytics and healthcare will make her a perfect fit for our team and a valued asset to our customers."

As a director of field operations, McLaughlin will be responsible for consulting with the company's scientific team to design a customized project plan and specifications for each customer. She will work with customers throughout the solution implementation process to facilitate and track project progress, provide measurements of results during implementation and assist with final analysis of software deliverables.

McLaughlin comes to Qforma with more than 10 years of experience in the healthcare industry, in both an operational capacity and business development. She began her career with NDCHealth (now Wolters Kluwer Health), where she held positions in sales and management. Most recently, McLaughlin was an account manager with Surveillance Data Inc. (SDI), working with pharmaceutical and biotech company clients on the West Coast.

About Qforma

Qforma is an advanced analytics and predictive modeling company specializing in solutions for the pharmaceutical and biotech industries. Qforma leverages the talents of physicists, mathematicians and programmers, and has developed a unique approach to quantifying large data flows with the purpose of eliminating the inefficiencies of traditional sales and marketing techniques. In May 2009, Qforma launched "Most Influential Doctors" (MID), a first-of-its-kind online database presented by USA TODAY that provides consumers with information about the top community medical leaders in virtually every metropolitan area in the U.S. The recently expanded database is available at

Qforma is headquartered in Santa Fe, NM, with offices in Princeton, NJ. More information is located at

    Media Contacts:
    Lisa Haley, Qforma
    (505) 603-7596

    Jeff Hoyak, MCS Healthcare Public Relations
    (800) 477-9626, ext. 312


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