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Qforma, Leading Provider of Healthcare Analytics, Announces Three New Appointments

SANTA FE, N.M. and PRINCETON, N.J., Jan. 31, 2011 /PRNewswire/ -- Qforma, the leading provider of advanced analytics and predictive modeling technologies for the health sciences industry, today announced the appointments of Ted Pine and Devon Reimer as Vice Presidents of Business Development, and Michael Murphy as Software Engineer.

"As Qforma continues to grow and seek new and different ways to optimize service to our pharmaceutical industry customers, we welcome the addition of Ted, Devon and Michael to our team," said Al Reicheg, Chief Commercial Officer of Qforma. "All three are sterling professionals whose individual and collective expertise in such areas as analysis, market research, and software design will help our sales and marketing clients leverage competitive advantage for their brands."  

Ted Pine of Tenants Harbor, ME, joins Qforma from openQ, a leading vendor of key opinion leader management and compliance tools. At openQ, Ted served as Vice President, Sales, helping the company establish clientele in eight of the top 10 pharmaceutical companies worldwide. He was also Senior Director of Strategic Accounts at Leadership in Medicine, a pioneer in the application of social network analytics to the selection and segmentation of key opinion leaders and centers of excellence.  Ted provides Qforma clients with 20 years of expertise in data collection, network mapping, and scientific communications strategy.

Devon Reimer brings 16 years of experience in data mining and market research. Her experience includes 13 years in the pharmaceutical industry where she focused on healthcare analytics spanning a wide range of therapeutic areas. Devon held management positions in market assessment research at such companies as Integrated Marketing Associates, Micromarketing Strategy Partners, and Market Measures/NOP/GfK. Devon resides in Lawrenceville, NJ.

Michael Murphy joins Qforma with a solid background in computer programming and software design. Prior to joining Qforma, Michael was a programmer and Network Administrator for Schafer Corporation in Albuquerque. He is a University of New Mexico graduate with a Bachelor's degree in Computer Science and lives in Albuquerque, NM.About QformaQforma is an advanced analytics and predictive modeling company. Our solutions identify useful patterns in complex data to deliver actionable metrics and information to sales, managed care and marketing teams in the health sciences industry.

Qforma is headquartered in Santa Fe, NM, with offices in Princeton, NJ.  More information is available at Contacts:
Lisa Haley, Qforma(505) Jeff Hoyak, MCS Healthcare Public Relations(800) 477-9626, ext.

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