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Publicis Healthcare Communications Group Redefines Publicis Groupe's Healthcare Client Offering by Joining Forces with Digitas Health and Razorfish Health
Date:10/27/2011

amed Medical Marketing & Media's Agency of the Year. Today, Digitas Health is one of the most successful healthcare marketing and media agencies in the world.  Razorfish Health was created in 2010 to meet the growing demand of healthcare clients for cutting-edge digital and technology solutions. Both agencies are headquartered in Philadelphia, and have locations in New York, Boston, and London. Among their top clients are AstraZeneca, Pfizer, Bristol-Myers Squibb, Shire, Novo Nordisk, and Johnson & Johnson.  

 "We are thrilled to welcome Digitas Health and Razorfish Health to PHCG," said Nick Colucci. "Our clients, first and foremost, are the greatest beneficiaries of this move. They will find enhanced global access and innovation, alongside the best healthcare communications talent in the world, within a true network created by the partnership of Digitas Health and Razorfish Health with the other PHCG agencies."

Laura Lang, Global CEO of Digitas and executive lead of the VivaKi social, mobile and digital agencies said, "I am very proud of the phenomenal success of Digitas Health and Razorfish Health, largely due to their creative core, tenacious leadership and digital heritage.  While both agencies will continue to benefit from strong relationships at Digitas and VivaKi, I am confident that these two agencies will continue to thrive and contribute greatly to the future success of PHCG."

"Our clients are demanding global scale and networked solutions now," said Michael du Toit. "Joining forces with PHCG will give Digitas Health and Razorfish Health the greatest ability to meet the needs of consumer and professional marketers worldwide."

"Nick has made a strong commitment to innovation and to leading in the next era of healthcare marketing," Alexandra von Plato added. "Michael and I believe that by partnering with PHCG today we will be able to create more opportunity for our clients, our agencies, and our people
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