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Publicis Healthcare Communications Group Redefines Publicis Groupe's Healthcare Client Offering by Joining Forces with Digitas Health and Razorfish Health
Date:10/27/2011

PARIS, October 28, 2011 /PRNewswire/ --

Publicis Groupe announced today that Digitas Health and Razorfish Health will join Publicis Healthcare Communications Group (PHCG), powerfully redefining Publicis Groupe's client offering to anticipate the challenges facing the healthcare sector.

PHCG is the world's leading healthcare communications network. The new partnership with Digitas Health and Razorfish Health -- Publicis Groupe's largest digital agencies specialized in the healthcare sector -- will reshape the range of services available to clients, further increasing their responsiveness to new social trends and to technological innovation.

This move will create patterns of cross-fertilization, ensuring that we have the sharpest and best integrated skills on the market," explained Jean-Yves Naouri, the Chief Operating Officer of Publicis Groupe, who is responsible for overseeing PHCG. "PHCG is already the world's largest healthcare communications network, and now with the addition of Digitas Health and Razorfish Health, PHCG will become a global marketing and media network of unmatched capability and scale. Our clients will have access to a seamless, integrated range of services devoid of silos, rich in cutting-edge skills, and strongly anchored in the landscape of the digital future."

Digitas Health and Razorfish Health will operate as stand-alone brands within PHCG, adding to the roster of its global and regional healthcare agency brands, which includes Saatchi & Saatchi Health, Publicis Life Brands, Publicis Healthware International, Publicis Touchpoint Solutions, and Publicis Medical Education Group.  Presidents Michael du Toit and Alexandra von Plato will report directly to PHCG President and Chief Executive Officer Nick Colucci.

Founded in 2006, Digitas Health quickly delivered on its vision to become a bold new force in the transformation of healthcare marketing. Just three years after launch, Digitas Health was n
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