Navigation Links
Publicis Healthcare Communications Group Redefines Publicis Groupe's Healthcare Client Offering by Joining Forces with Digitas Health and Razorfish Health

PARIS, October 28, 2011 /PRNewswire/ --

Publicis Groupe announced today that Digitas Health and Razorfish Health will join Publicis Healthcare Communications Group (PHCG), powerfully redefining Publicis Groupe's client offering to anticipate the challenges facing the healthcare sector.

PHCG is the world's leading healthcare communications network. The new partnership with Digitas Health and Razorfish Health -- Publicis Groupe's largest digital agencies specialized in the healthcare sector -- will reshape the range of services available to clients, further increasing their responsiveness to new social trends and to technological innovation.

This move will create patterns of cross-fertilization, ensuring that we have the sharpest and best integrated skills on the market," explained Jean-Yves Naouri, the Chief Operating Officer of Publicis Groupe, who is responsible for overseeing PHCG. "PHCG is already the world's largest healthcare communications network, and now with the addition of Digitas Health and Razorfish Health, PHCG will become a global marketing and media network of unmatched capability and scale. Our clients will have access to a seamless, integrated range of services devoid of silos, rich in cutting-edge skills, and strongly anchored in the landscape of the digital future."

Digitas Health and Razorfish Health will operate as stand-alone brands within PHCG, adding to the roster of its global and regional healthcare agency brands, which includes Saatchi & Saatchi Health, Publicis Life Brands, Publicis Healthware International, Publicis Touchpoint Solutions, and Publicis Medical Education Group.  Presidents Michael du Toit and Alexandra von Plato will report directly to PHCG President and Chief Executive Officer Nick Colucci.

Founded in 2006, Digitas Health quickly delivered on its vision to become a bold new force in the transformation of healthcare marketing. Just three years after launch, Digitas Health was named Medical Marketing & Media's Agency of the Year. Today, Digitas Health is one of the most successful healthcare marketing and media agencies in the world.  Razorfish Health was created in 2010 to meet the growing demand of healthcare clients for cutting-edge digital and technology solutions. Both agencies are headquartered in Philadelphia, and have locations in New York, Boston, and London. Among their top clients are AstraZeneca, Pfizer, Bristol-Myers Squibb, Shire, Novo Nordisk, and Johnson & Johnson.  

 "We are thrilled to welcome Digitas Health and Razorfish Health to PHCG," said Nick Colucci. "Our clients, first and foremost, are the greatest beneficiaries of this move. They will find enhanced global access and innovation, alongside the best healthcare communications talent in the world, within a true network created by the partnership of Digitas Health and Razorfish Health with the other PHCG agencies."

Laura Lang, Global CEO of Digitas and executive lead of the VivaKi social, mobile and digital agencies said, "I am very proud of the phenomenal success of Digitas Health and Razorfish Health, largely due to their creative core, tenacious leadership and digital heritage.  While both agencies will continue to benefit from strong relationships at Digitas and VivaKi, I am confident that these two agencies will continue to thrive and contribute greatly to the future success of PHCG."

"Our clients are demanding global scale and networked solutions now," said Michael du Toit. "Joining forces with PHCG will give Digitas Health and Razorfish Health the greatest ability to meet the needs of consumer and professional marketers worldwide."

"Nick has made a strong commitment to innovation and to leading in the next era of healthcare marketing," Alexandra von Plato added. "Michael and I believe that by partnering with PHCG today we will be able to create more opportunity for our clients, our agencies, and our people in the future."

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the third largest communications group in the world, offering the full range of services and skills: digital and traditional advertising, public affairs and events, media buying and specialized communication. Its major networks are Leo Burnett, MSLGROUP, PHCG (Publicis Healthcare Communications Group), Publicis Worldwide, Rosetta and Saatchi & Saatchi. VivaKi, the Groupe's media and digital accelerator, includes Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia. Present in 104 countries, the Groupe employs 50,000 professionals.

Web: | Twitter:@PublicisGroupe | Facebook:

About Publicis Healthcare Communications Group

Publicis Healthcare Communications Group (PHCG) is the largest health-oriented agency network in the world.  A division of Publicis Group, PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs.  PHCG is dedicated to delivering ideas of purpose that compel action, change lives, and amplify business outcomes.  With nearly 3,000 employees, PHCG manages 11 agency brands through 45 offices located in 11 countries.  PHCG's global brands are Saatchi & Saatchi Health, Publicis Life Brands, Publicis Healthware International, Publicis Touchpoint Communications, and Publics Medical Education Group, as well as strong regional brands.  Website:

About Digitas Health

Digitas Health works with the world's leading pharmaceutical, bioscience and medical device companies to help their brands develop meaningful and valuable connections with healthcare consumers and professionals.  Digitas Health is the world's largest and fastest-growing agency dedicated to helping clients transform healthcare marketing. With offices in Philadelphia, New York, Boston and London, Digitas Health is a member of Publicis Groupe's VivaKi, a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools and new partnerships. Website :  Facebook :


About Razorfish Health

Razorfish Health is a key partner for health and wellness companies who want to grow their business by engaging with and improving the lives of their customers.  With a focus on creating brand experiences that build our clients' business, we leverage our unique mix of insight, technology, creativity, and industry savvy to transform the health and wellness community so that our clients can build healthy relationships that last. Headquartered in Philadelphia, Razorfish Health is a global leader in digital and healthcare communications.

Website:  Twitter:  Facebook


Publicis Groupe

Peggy Nahmany, External Communications, +33(0)1-44-43-72-83

Martine Hue, Investor Relations, +33(0)1-44-43-65-00

Publicis Healthcare Communications Group (PHCG)

Rosemary Abendroth, Global Communications, +1-212-468-3438


Jill Kelly, Global Communications, +1-646-735-7330

SOURCE Publicis Groupe
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Harvard Medical School-Partners HealthCare Center for Genetics and Genomics Successfully Completes Evaluation of AutoGenomics 2C9-VKORC1 Panel to Assess Warfarin Sensitivity
2. Harvard Medical School-Partners HealthCare Center for Genetics and Genomics Successfully Completes Evaluation of AutoGenomics 2C9-VKORC1 Panel to Assess Warfarin Sensitivity
3. ViroPharma to Present at Three Upcoming Healthcare Conferences
4. AIDS Healthcare Foundation Names Homayoon Khanlou, M.D. as its Chief of Medicine, U.S.
5. CEL-SCI CEO to Present Tomorrow at the Biotech / Pharma / Healthcare On-Line Forum
6. Tablet PC Technology Helps Doctors and Patients Focus on Chemotherapy Side Effects, According to Thomson Healthcare Study
7. Novavax CEO to Present at ACUMENBioFins 9th Annual Healthcare Conference
8. CEL-SCI to Present at Rodman & Renshaw 9th Annual Healthcare Conference
9. ViroPharma To Present at the Acumen BioFin Rodman & Renshaw 9th Annual Healthcare Conference
10. Iomai CEO to Speak at Acumen BioFin Rodman & Renshaw Annual Healthcare Conference on Monday, Nov. 5
11. Immtech to Present at The Acumen BioFin Rodman & Renshaw 9th Annual Healthcare Conference
Post Your Comments:
(Date:10/13/2015)... , Oct. 13, 2015   Micell Technologies ... DESSOLVE I and II trials of its MiStent Sirolimus ... ® ) were presented at the 27th Annual ... San Francisco , October 11-15. TCT ... cardiovascular medicine. MiStent SES was designed to optimize vessel ...
(Date:10/13/2015)... -- Health Gorilla ( ) today announced the launch ... secure platform for clinical data and communications poised to change ... healthcare in the US. The launch follows the closing of ... of $4.4M raised to date, with Data Collective ... Harris Barton , Orfin Ventures and ...
(Date:10/13/2015)... 2015 China Jo-Jo Drugstores, Inc. ... "), a leading China-based retail, wholesale and online distributor ... online and retail pharmacies, announced preliminary half year fiscal ... pharmacy through , growing 438% year over ... China Jo-Jo,s online sales are ...
Breaking Medicine Technology:
(Date:10/13/2015)... ... October 13, 2015 , ... Element Blue ... introduced a new company, RightSensor™ LLC, an Internet of Things (IoT) hardware supplier ... provides a fully-managed approach for customers requiring sensor hardware for critical data environments. ...
(Date:10/13/2015)... ... 13, 2015 , ... Relay (, a technology company that ... significant contract that will provide its award-winning private messaging solution to Independence Blue ... success of its Relay program, IBX Wire™, which now has over 550,000 members ...
(Date:10/13/2015)... ... October 13, 2015 , ... e-con Systems Inc., a leading embedded design ... the industry’s first RGB-IR pixel format camera with a USB 3.0 interface and ... See3CAM family of UVC USB 3.0 cameras, is based on the 1/3-inch OV4682 - ...
(Date:10/13/2015)... Tenn. (PRWEB) , ... October 13, 2015 , ... A ... and that’s why SmileCareClub , the leading remote invisible aligner system, has joined ... who would otherwise go without it. For each aligner treatment plan purchased, SmileCareClub will ...
(Date:10/13/2015)... ... October 13, 2015 , ... Protein is essential to good health. You ... and blood. But how much protein does the average man need in order to ... to the October 2015 issue of Harvard Men's Health Watch . Most Americans ...
Breaking Medicine News(10 mins):