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Proton Pharma and Rottapharm Switch to Cloud-Based Veeva CRM for its Flexibility to Meet Unique Local Needs in Greece
Date:9/5/2012

BARCELONA, September 6, 2012 /PRNewswire/ --

This month, two Greek pharmaceutical companies joined the many life sciences organisations worldwide that have already traded in traditional client/server based CRM technology for the cloud. Rottapharm and Proton Pharma have each gone live on Veeva CRM, with Veeva iRep for the Apple iPad. The companies each cite the flexibility of Veeva's multitenant, cloud-based platform as one of the primary drivers for making the switch. The platform is easily configurable to meet the companies' growing needs without additional costs, and it can be seamlessly adapted to meet Greece's specific regulatory and process requirements.

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"Our old CRM system had grown static and stopped evolving to meet our changing needs," explained Babalis Costas, general manager for Rottapharm, which now has nearly 40 Veeva CRM users in Greece. "We were ready for a higher-performing and more moldable system that would provide new levels of freedom of access and analysis in a rapidly changing market environment. Veeva CRM's cloud-based platform offered us this flexibility as well as fast speed and unmatched usability all within an affordable pricing model."

Built on an inherently flexible, multitenant cloud-based platform, Veeva CRM offers small to mid-sized life sciences companies like Rottapharm and Proton a significantly more affordable per-user pricing model while still providing access to the same world-class hardware and software leveraged by Top 20 Pharma. The cloud enables growing life sciences organisations to quickly and efficiently scale up or down to meet demand. Changes can be made in minutes using simple point and click configuration without vendor intervention or the resulting expense. Regular system upgrades occur transparently without any user disruption. And, system functionality can be easily extended through free integrati
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SOURCE Veeva Systems
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