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Promise and Problems Signal Mixed Year Ahead for Biopharmaceutical Industry, Says Pharmaceutical Executive Magazine
Date:2/21/2013

ew innovations will be taken up in actual clinical practice," Looney said. "Payers, led by governments with significant budgetary cost exposures, are proving far more skeptical about the science and want more evidence that discoveries will not only benefit individual patients but deliver a broader public health outcome too." The forecast notes that defining such outcomes is firmly in in the eye of the beholder, which puts a premium on information that is relevant, accessible, clean and unbiased.

Delivering new products that make sense to budget conscious payers is more important than ever, as other sources of growth are under significant stress. In particular, the shine is off the so-called emerging markets of Asia and the developing world, largely because local competition to big Pharma is becoming more intense. And while it is clear that government funders in the US, Europe and Japan are tightening their pocketbooks on drug reimbursement, less is understood about the long term implications of the failure of the these critical mainstay markets to invest in the basic infrastructure for research and wise regulation that biopharma companies depend on to remain globally productive. "More than ever, the industry has to make the case for itself, which historically is a task it has neglected – the assumption is that innovation will always be rewarded," warns the Pharm Exec Forecast. "2013 is the year that so-called truth will be tested."  

For the full text of the 2013 Pharm Exec Industry Forecast, visit our web site, pharmexec.com

For further information on the magazine and our full range of information services, please contact Pharm Exec's Publisher, Russ Pratt , at rpratt@advanstar.com

Contact:
Bill Looney

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SOURCE Pharmaceutical Executive Magazine
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