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Promise and Problems Signal Mixed Year Ahead for Biopharmaceutical Industry, Says Pharmaceutical Executive Magazine
Date:2/21/2013

NEW YORK, Feb. 21, 2013 /PRNewswire/ -- Biopharmaceuticals – the major source of new medicines and a key knowledge industry for the future – faces another rough year from empowered payers as it makes its slow passage to a renewed product base. This is the main finding from Pharmaceutical Executive magazine's annual survey of trends and issues facing the biopharma world in the year ahead. The annual outlook has run continuously in our January issue since the magazine was founded in 1981, and is based on interviews with more than 20 top opinion leaders and experts drawn from business and the clinical professions as well as the regulatory, patient and payer communities.

"Our mission is to take the pulse of the 'c suite' of top management and other external decision-makers who collectively determine the future of this vital industry," said Pharm Exec Content Director William Looney . "This is a business that develops more than 90 per cent of medicines in current use and adds considerably to economic output in an era where the high paying jobs it generates are increasingly scarce."   

The 2013 Industry Forecast reviewed an uptick of FDA and EMA approvals over the past two years to conclude that company labs are beginning to leverage the fruits of the revolution in molecular biology and science's successful mapping of the human genome. A key factor is the growing ability of the industry to translate academic insights about the origins of diseases into development pathways that lead to commercialization. The best science is meaningless if it cannot lead to a medicine, vaccine or device that is safe and effective for patient use – finally, big Pharma is recognizing it cannot do all of this alone.  

The Forecast highlights that this year marks an important difference from past cycles of discovery. "Our interviews detect far more pessimism about how quickly n
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SOURCE Pharmaceutical Executive Magazine
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