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Prolifiq and EthicsPoint Announce Partnership: 'Automatic Alerts' Help Life Sciences Engage in Good Promotional Practices
Date:10/12/2009

WASHINGTON, Oct. 12 /PRNewswire/ -- Today at the annual AdvaMed medical technology industry conference, Prolifiq (booth #219), leading provider of Good Promotional Practices software, announced a partnership with EthicsPoint, the global authority in integrated hotline and case management solutions. Together, the companies will offer an important layer of compliance monitoring to help Life Sciences companies cope with the myriad of government regulations covering the distribution of promotional, educational, and scientific information.

Prolifiq is used by Life Sciences sales professionals to deliver critical information to health care practitioners. An embedded rules engine monitors the communication to ensure that it adheres with established norms for Good Promotional Practices (GPP). With this partnership, Prolifiq will send automatic alerts to a company's EthicsPoint dashboard if communication patterns fall outside pre-defined boundaries. The alerts will trigger follow-up by a compliance officer, who will use EthicsPoint Case Management solution to process and document their assessment.

"We are hearing firsthand that life sciences companies want to provide scientific, promotional, and educational materials to health care practitioners, but are finding it increasingly difficult to do so with the ever-changing and strict rules and requirements for content dissemination," said Jeff Gaus, CEO of Prolifiq. "Our goal is to make it easier for companies to better gauge and monitor their internal-external communications. Together with EthicsPoint, we offer a closed loop solution that covers planning, organizing, delivering, and proactively monitoring and resolving compliance anomalies with health care practitioners."

"We're excited to add yet another layer of compliance monitoring to our Case Management solution set," said David Childers, CEO of EthicsPoint. "Our Life Science customers will benefit from adding another proactive tool that helps them build automatic compliance monitoring into a business process that is so critical to their growth."

Recent industry developments including corporate integrity agreements, FDA Good Reprint Practices, and other guidance, have added greater detail to some of the practical issues that Life Sciences companies must consider when implementing their compliance policies and procedures. A whitepaper detailing how to navigate compliance challenges of product-related communications, including how to incorporate Good Promotional Practices is available for free to download at http://tinyurl.com/yd8zz42.

About Prolifiq

Prolifiq helps sales professionals use digital content in their communications with customers and prospects. Used in highly regulated environments such as Life Sciences and competitive industries such as Technology, Prolifiq's messaging solutions help sellers match approved content to their selling conversation, wrap it in branded messages and measure the effectiveness of their communications. Customers include: AtriCure, Cisco Systems, GE, The BBC, Associated Press, and Getty Images. For more information, visit www.prolifiq.net/lifesciences

About EthicsPoint

EthicsPoint enables organizations to foster a business culture of integrity and compliance. We help our clients protect their culture and reputation by facilitating the reporting and identification of issues and events of behavior that may be inconsistent with their code of conduct, to the subsequent investigation and resolution of these cases. Over 2,200 organizations use our telephone hotline, web-based reporting and case management services as a critical component of their overall governance, risk and compliance efforts. For more information, visit www.ethicspoint.com.

Legal Notice: All rights reserved. Prolifiq is either a trademark or registered trademark and the Prolifiq logo is a trademark of Prolifiq Software, Inc. Product specifications are subject to change without notice.

    Media Contacts:
    Lisa MacKenzie or Kelly Stremel
    MacKenzie Marketing Group
    (503) 225-0725
    lisam@mackenzie-marketing.com
    kellys@mackenzie-marketing.com

SOURCE Prolifiq


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