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Prolifiq and EthicsPoint Announce Partnership: 'Automatic Alerts' Help Life Sciences Engage in Good Promotional Practices
Date:10/12/2009

WASHINGTON, Oct. 12 /PRNewswire/ -- Today at the annual AdvaMed medical technology industry conference, Prolifiq (booth #219), leading provider of Good Promotional Practices software, announced a partnership with EthicsPoint, the global authority in integrated hotline and case management solutions. Together, the companies will offer an important layer of compliance monitoring to help Life Sciences companies cope with the myriad of government regulations covering the distribution of promotional, educational, and scientific information.

Prolifiq is used by Life Sciences sales professionals to deliver critical information to health care practitioners. An embedded rules engine monitors the communication to ensure that it adheres with established norms for Good Promotional Practices (GPP). With this partnership, Prolifiq will send automatic alerts to a company's EthicsPoint dashboard if communication patterns fall outside pre-defined boundaries. The alerts will trigger follow-up by a compliance officer, who will use EthicsPoint Case Management solution to process and document their assessment.

"We are hearing firsthand that life sciences companies want to provide scientific, promotional, and educational materials to health care practitioners, but are finding it increasingly difficult to do so with the ever-changing and strict rules and requirements for content dissemination," said Jeff Gaus, CEO of Prolifiq. "Our goal is to make it easier for companies to better gauge and monitor their internal-external communications. Together with EthicsPoint, we offer a closed loop solution that covers planning, organizing, delivering, and proactively monitoring and resolving compliance anomalies with health care practitioners."

"We're excited to add yet another layer of compliance monitoring to our Case Management solution set," said David Childers, CEO of EthicsPoint. "Our Life Science customers will benefit from adding another proactive to
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SOURCE Prolifiq
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