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Prolifiq Offers Best Practices Solution for Selling Medical Devices in Tough Regulatory Environment
Date:5/20/2010

ctions, and support the easy deployment of Prolifiq's sales content management and compliance software service.

"Today's sales reps are faced with more challenges and need to be effective and responsible in their sales communications," said Jeff Gaus, CEO of Prolifiq Software. "By implementing Good Promotional Practices, we can help reps and life sciences companies maintain good standing in this highly regulated environment."

Prolifiq's software is used by sales, marketing, and regulatory personnel to simplify the management and delivery of sales collateral. The company embeds important compliance safeguards into sales communication workflows including the distribution of scientific literature, all part of Good Promotional Practices (GPP).

GPP refers to the composite set of policies and standard operating procedures that ensure life science companies comply with applicable laws, ethic codes, and accepted industry standards. By adhering to GPP, life science companies can ensure that they maintain good standing as respected ethical providers of valued information to the healthcare practitioner community. For more information on GPP, please visit www.goodpromotionalpractices.com.

About Prolifiq (www.prolifiq.net/lifesciences)

Prolifiq's sales content management suite helps sales professionals use digital content in their comm
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