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Professional Relations Excellence Outlined in New Best Practices, LLC Report

CHAPEL HILL, N.C., April 29, 2011 /PRNewswire/ -- Professional and Trade Relations groups play a crucial role in shaping an organization's public persona to professional, payer and patient groups. However, today's restrictive compliance environment is slowing the pace of nearly all PTR activities - thus creating pressure on PTR groups to evolve their approach to structure and activities to optimize their impact.  

Recognizing changing needs among Professional and Trade Groups and a shifting health care landscape, Best Practices, LLC has published a new study to identify PTR benchmark metrics, industry trends, pitfalls to avoid and success factors that lead to effective external collaborations with associations and societies.

"Professional and Trade Relations Excellence: Optimizing Group Structure & Operations" presents a sweeping picture of the current PTR landscape among leading organizations. The 65-page report presents metrics and insights across a number of critical areas, including budget and FTEs, compliance, measuring success, informing guidelines and policy, and organizational structure.

Executives and managers in Professional and Trade Relations roles can use this research study to compare their current strategies and operations with those at leading companies.

Among the topics addressed in this report are:

  • Professional Relations Operational Effectiveness
  • Measuring & Communicating Success
  • Challenges & Hurdles for Professional Relations Leaders
  • Organizational Structure
  • Financial & Human Resources
  • Pitfalls, Lessons Learned & Success Factors

To download a complimentary excerpt of this report, go to:

Best Practices, LLC used both field surveys and interviews to complete this study. In all, 26 Professional and Trade Relations leaders at 25 different companies participated in the research project. Most benchmark participants hold job titles at the director level and above. 


Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Best Practices, LLC has been a leader in pharmaceutical research and consulting for 17 years; our clients include 48 out of the top 50 pharmaceutical companies. For more information visit:

SOURCE Best Practices, LLC
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