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Prime Therapeutics Launches Retail Medication Therapy Management Program
Date:11/15/2011

ST. PAUL, Minn., Nov. 15, 2011 /PRNewswire/ -- Prime Therapeutics (Prime), a leading pharmacy benefit manager, announced today that it will implement a retail medication therapy management (MTM) program for Blue Cross Blue Shield of North Dakota's (BCBSND) fully-insured group and individual membership.

The program positions retail pharmacists as key stakeholders in the delivery of medication therapy management services at the point of sale in local pharmacies. Through the program, North Dakota pharmacists will receive specialized training and software to enable comprehensive medication reviews. Participating pharmacists will have access to actionable clinical intelligence designed to improve outcomes by closing gaps in care, improving adherence and encouraging the use of cost-effective medication use.

The primary focus of the program will be to improve the quality of drug therapy for BCBSND members by targeting chronic conditions for which improved health outcomes have been demonstrated.  These include, but are not limited to, medications that treat diabetes, hypertension, high cholesterol, asthma and depression.  The goal is to identify individuals where therapy is warranted and to help keep individuals on therapy that is critical to improving overall health outcomes.

"Community pharmacists in North Dakota are trusted sources of information to the patients they serve," said Tom Christensen, PhD, RPh, pharmacy director for Blue Cross Blue Shield of North Dakota. "Pharmacy MTM services are a proven method of improving medication use, leading to better health outcomes and decreased medical costs. This program will offer improved care and service for our members."

The new MTM program fits Prime's continued commitment to engage members in chronic disease classes. Last month, Prime announced that it will launch its new GuidedHealth(SM) clinical platform in 2012. Once launched, GuidedHealth modules will help physicians, members an
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