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Pricing and Reimbursement Strategies for Medical Devices
Date:3/20/2012

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Within each country regional differences between purchasing and pricing are increasing. Pricing should be determined by examining the requirements of the purchasing institution and regional requirements, but caution should be taken not to undervalue the product and to be aware of the global strategy. It is easier to lower a price than to raise it.

What is the nature of the market environment across Europe and in the US?How are the reimbursement sectors divided?Who pays for medical devices and what are the decision-making processes involved?What role do national health frameworks play, and which government bodies have the greatest influence on pricing and reimbursement?What is appropriate pricing, and how is the correct balance achieved?

 

 

 

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EXECUTIVE SUMMARY

An overview of pricing

An overview of reimbursement

Pricing and reimbursement in the US

An overview of Europe

France

Germany

Italy

Spain

The UK

Conclusions for global pricing and market access strategies

An overview of pricing

Summary

Introduction

Pricing and value

Pricing strategies

Price sensitivity

Methods of assessing price sensitivity

Economy pricing

Price skimming

Penetration pricing

Pre-emptive pricing

Extinction pricing

Premium or prestige pricing

Cost-based pricing

Cost-plus pricing

Experience-curve pricing

Pricing differentiation

Competitive parity

Market segmentation

The realities of pricing strategies

An overview of reimbursement

Summary

Introduction

Reimbursement mechanisms

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