Agency's Pro Bono Initiative Aims to Mobilize $25 Million to Eliminate
Diseases of Poverty Afflicting the Poorest of the Poor
EAST RUTHERFORD, N.J., Oct. 17 /PRNewswire-USNewswire/ -- MWW Group (http://www.mww.com), one of the nation's top ten public relations firms, was highlighted by President Bill Clinton on September 27 at the 2007 Clinton Global Initiative (CGI) for its key role in the fight against diseases of poverty and the devastation of neglected tropical diseases (NTDs). As pro bono agency of record for the Sabin Vaccine Institute, MWW Group is in the second year of a multi-year donation of $1 million in public relations, advocacy, development and capacity building counsel and services to Sabin. The agency created the "STOP NTDs" campaign to raise $25 million to control and prevent neglected tropical diseases, the most common afflictions of one billion of the world's poorest people-more than HIV/AIDS and malaria combined. In addition to killing more than 500,000 people per year, NTDs blind, disfigure, disable and are a prime contributing factor to the ongoing cycle of poverty and stigmatization that leave millions unable to work or participate in family and community life.
As he inaugurated the STOP NTDs campaign, President Clinton presented a "certificate of commitment" to Michael W. Kempner, President and CEO of MWW Group and Chairman of Sabin, in addition to Sabin's President, Dr. Peter Hotez, and Dikembe Mutombo, NBA star and campaign ambassador. The certificate formalizes the pledge by Sabin, MWW Group, the Global Network for Neglected Tropical Diseases and partnering organizations to "improve childhood development, school attendance and performance, maternal health, and economic growth in the poorest countries through the launch of the 'STOP NTDs' campaign."
Campaign "Call to Action"
The STOP NTDs "viral campaign" centers on a compelling "call to action" involving the solicitation of "signatures" on an online petition asking the U.S. Congress to designate an NTD Day in 2008 and increase funding for NTD control and research. Collected signatures will be used for advocacy on Capitol Hill and in global advocacy efforts to encourage other developed nations to follow Congress' lead. The petition is housed on the new STOPNTDs.org website (http://www.stopntds.org), as is a video featuring campaign endorsements by: Senator Edward M. Kennedy (D-MA), Chairman of the Senate Health, Education, Labor and Pensions Committee; Jeffrey Sachs, Ph.D., Director of The Earth Institute at Columbia University and Special Advisor to the United Nations Secretary-General; actors Jackie Chan and Alyssa Milano; and Mr. Mutombo, among others. The website also offers donation opportunities for individuals, organizations and corporations, ranging from $25 to protect 50 people to $1,500 to protect a village of 3,000 residents to "adopt a country" options. A multi-tiered media relations initiative supports the campaign, building on the success of MWW Group's first-year publicity efforts.
"The STOP NTDs campaign is a huge commitment," said President Clinton. "In 1985, there were 5.2 million cases of leprosy in the world. Today, because of efforts against that disease, the number is down to 220,000. We can have the same exact impact on all of the diseases that this effort will attack. I am profoundly grateful to all of them."
MWW Group's Multifaceted Commitment
In addition to directing MWW Group's public relations strategy for Sabin, Mr. Kempner, in his dual role as President and CEO of MWW Group and Chairman of Sabin, has led the agency's efforts to build and reinforce the organization's institutional capacity. This work includes a realignment of leadership, mission and strategy, and strengthening of the fundraising, partnerships and collaboration, advocacy and communications functions. Key initiatives include: the development of "new philanthropy" models that have yielded nearly $10 million to date; the creation of a new graphic identity and website for Sabin (http://www.sabin.org); and the establishment of three, distinct centers to more clearly define Sabin's "diseases of poverty" mission-Center for Antipoverty Vaccine Development, Center for NTD Control and Elimination and Center for Antipoverty Vaccine Advocacy.
About the Clinton Global Initiative (CGI)
The Clinton Global Initiative (http://www.clintonglobalinitiative.org) is a non-partisan catalyst for action, bringing together a community of global leaders to devise and implement innovative solutions to some of the world's most pressing challenges. The Clinton Global Initiative is a project of the William J. Clinton Foundation (http://www.clintonfoundation.org).
About MWW Group
In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. Additionally, for the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.
MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Headquartered in East Rutherford, N.J., MWW Group has 11 full-service offices representing national and multinational companies, including: Sun Microsystems; Samsung; McDonald's; Nikon; Bally Total Fitness; Sara Lee; Volkswagen of America, Inc.; FreshDirect; Scottish Enterprise; Verizon; Oxford Health Plans; Los Angeles Community College District; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). For more information on MWW Group, visit http://www.mww.com.
|SOURCE MWW Group|
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