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Prescription Eyewear Limited Extends Clear Leadership Position in Growing European Online Optical Market With Acquisition of Nordic Leader LensOn
Date:12/12/2012

EL group that saw;

  • The recent launch of myOptique.com, the first-of-its-kind premier eyewear site, offering a carefully curated mix of premium glasses and sunglasses featuring the world's most sought-after brands for both men and women
  • The launch of Sunglasses Shop into the US and Australian markets, bringing its international sales to over 50% of revenue
  • The launch of Glasses Direct's latest internally designed and developed house brand, Scout, brings the total number of created brands to 3, including the popular London Retro (vintage-inspired) and Element (eco-friendly)
  • The addition of Dean Butler, founder of Vision Express (now part of the HAL group) and Lenscrafters (now part of Luxottica Retail) as a Non-Executive Director to its Board of Directors

The acquisition was financed by Prescription Eyewear's existing venture capital investors, Acton Capital Partners (Etsy, Zooplus, MyTheresa, Linas Matkasse), Highland Capital Partners (VistaPrint, Qihoo, Lulu Lemon, Starent, Quigo) and Index Ventures (Skype, mySQL, Net-A-Porter, ASOS, Etsy, LoveFilm, Last.fm).  Additional funding was received from GP BullHound Sidecar, Silicon Valley Bank and Kreos Capital.  The company was advised by GP Bullhound on financing and Wilmer Hale on legals.  



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SOURCE Prescription Eyewear Limited (PEL)
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