Prescription Eyewear Limited Extends Clear Leadership Position in Growing European Online Optical Market With Acquisition of Nordic Lea... ( LONDON December 12 2012 /- Prescr...)

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Prescription Eyewear Limited Extends Clear Leadership Position in Growing European Online Optical Market With Acquisition of Nordic Leader LensOn

Date:12/12/2012

LONDON, December 12, 2012 /PRNewswire/ --

Prescription Eyewear Ltd, the parent company of myOptique.com, SunglassesShop.com and GlassesDirect.com, announced today that it has added LensOn, the leading Nordic online contact lens seller, to its growing portfolio of market-leading brands.

(Photo: http://photos.prnewswire.com/prnh/20121212/582621 )

LensOn is the leading independent online contact lens seller in Northern Europe, operating local language sites across Sweden, Norway, Finland, Denmark, the Netherlands, Germany, France and the UK

The acquisition re-affirms the Prescription Eyewear group as the clear European leader in the growing online optical segment with a full offering covering all three major segments in the eyewear market (prescription glasses, sunglasses and contact lenses)

The deal will also expand PEL's already significant geographical footprint across Europe, with now more than 60% of sales coming from outside its home market in the UK

Total annual unique visitors to the group's websites in 2012 numbered approximately 8.2 million across 100+ countries and local sites in 12 different languages

The combined group will have generated nearly £30m ($45m, €36m) of Gross Retail Sales in 2012 and is profitable

Through November 2012 the group has served over 750,000 total customers, and currently ships over 2,000 pairs of glasses, sunglasses or contact lens orders a day, equating to a customer order shipped every 40 seconds

Total staff in the group now numbers nearly 140 in the UK and Sweden &
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SOURCE Prescription Eyewear Limited (PEL)
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