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Premier Micronutrient Launches Supplement for Hearing Health
Date:10/9/2007

PMC Partners with the EAR Foundation to Introduce a Nutritional Product to

Address Hearing Loss, Protect against Hearing Impairment

NASHVILLE, Tenn., Oct. 9 /PRNewswire/ -- Premier Micronutrient Corporation (PMC) announces the launch of a Hearing Health micronutrient supplement designed to reduce tinnitus (ringing in the ear) and provide cellular protection against hearing impairment and balance disorders. Previously available only to scientific study participants and members of the U.S. military, the Hearing Health formulation is now available to a general consumer audience through hearing health professionals and the PMC website at http://www.mypmcinside.com.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071009/CLTU090 )

According to the National Institutes of Health (NIH), approximately 28 million Americans have some level of hearing impairment due to the combined effects of noise, aging, disease and heredity, making hearing damage a societal problem. Approximately ten percent of Americans ages 22-60 already may have suffered permanent damage to their hearing from excessive noise exposure; millions more are at risk due to the growing popularity of activities such as NASCAR races and repeated exposure to loud music and industrial noise.

The formulation was evaluated in collaboration with the Naval Medical Center in San Diego, Calif., where U.S. Marine personnel with balance disorders from blast-related head injuries sustained in Iraq are treated in the Center's Spatial Orientation Center. The study included several measuring techniques for hearing and balance performance, including sensory organization, dynamic gait index and balance confidence. Clinical findings indicate that patients receiving the PMC formulation in addition to standard therapy performed better on all measures than those
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SOURCE Premier Micronutrient Corporation
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