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Polar Team2 Pro Set Solution Is Official Heart Rate Training System for the Atlanta Falcons
Date:9/7/2011

LAKE SUCCESS, N.Y., Sept. 7, 2011 /PRNewswire/ -- As NFL coaches and players face a dramatically shortened pre-season to ramp-up their strength and conditioning programs, one team's preparation will be gaining a competitive edge as it defends its NFC South title during the 2011 NFL season. Today, Polar USA and the Atlanta Falcons announced that the Polar Team2 Pro set solution has been designated the "Official Heart Rate Training System" of the Atlanta Falcons.

In using the Team2 Pro set throughout the 2011 season, the Falcons will gain unique insights into player capabilities using heart rate-based training sessions to optimize their fitness levels, prevent overtraining, and help eliminate injuries. Polar Team2 Pro set will give the Falcons coaching staff the ability to record and study the entire team's fitness data in real time. By taking into consideration each individual's training load, or the cumulative effect of recent training sessions, coaches and trainers can develop personalized practice regimens. From the real time heart rate data retrieved, coaches can assess how much energy players expended, how hard their bodies were impacted and how much recovery time they'll need to maximize performance on game day and throughout the season.

"Polar Team2 Pro is having a positive impact on our efforts to educate our players on workload and recovery," said Jeff Fish, Director of Athletic Performance for the Atlanta Falcons. "With the individualized, objective data from the Team2 system, we're now able to make individual player assessments and design training regimens that align with our team, game day, and season requirements."

One of the most important aspects the Falcons have gleaned from the Polar Team2 technology is the workload and recovery time associated with every player on the team.  The data collected is incredibly accurate and personalized based on each player's age, height, weight and fitness level.

"We will always be an organization that will attempt to be on the front end of the learning curve when it comes to nutrition, sports science, and the athletic performance of our athletes," said Falcons General Manager Thomas Dimitroff. "Because of the cutting-edge Polar technology, we are now able to closely monitor our players to ensure they perform at a very high level as well as taking the necessary steps to properly recover."

"The Polar Team2 Pro set is adding an entirely new dimension to designing programs on an individual and team level that we firmly believe will ultimately lead to competitive advantages," said Thomas Dimitroff, General Manager of the Atlanta Falcons.

"For decades, Polar has been associated as the winner's 'edge' in preparing for a professional competition, or reaching an individual fitness goal," said Jesse Harper, Senior Director of Polar USA. "We're very excited to deliver the benefits of heart rate-based training with the Atlanta Falcons as they build on their recent success."

About PolarHeadquartered in Lake Success, NY, Polar USA is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977. Polar now operates internationally in more than 80 countries. Polar heart rate and fitness assessment technology delivers unparalleled insight into the human body from valuable training guidance and feedback, to enabling individuals to improve their fitness level and sports performance. Polar technology is key to the success of leading fitness facilities, athletic teams, corporate wellness facilities, health insurance providers and thousands of physical education programs around the world. Today, Polar training computers are the number one choice among consumers worldwide. For more information, visit www.polarusa.com.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.MEDIA Contacts:Reggie Roberts

Kathleen ReynoldsAtlanta Falcons

CooperKatz for Polar USA770-965-2761

917-595-3031rroberts@falcons.nfl.com

kreynolds@cooperkatz.com
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SOURCE Polar USA
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